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About Us

Oracle Buys AddThis Learn More

We're on a mission to make the web personal

AddThis connects people to content and enables marketers to develop more personal and effective relationships with their current and future customers.

Over the past decade, over 15 million sites — from Fortune 100 companies to individual bloggers — have adopted AddThis’ expanding suite of customizable website marketing tools to increase social sharing, improve engagement and drive conversions.

As a result, AddThis offers unparalleled insight into the interests and behaviors of over 1.9 billion web visitors. This vast global footprint reaches 96% of the U.S. web — ranking above Google and Facebook in comScore for distributed content and ad reach.

Hundreds of brands and agencies now work with AddThis' sophisticated Audience Intelligence (Ai) platform to discover unexpected audience insights, inform campaign strategies and seamlessly execute effective campaigns through paid, earned or owned media.

Want to learn more? Contact Us! We'd love to hear from you.

Inside the Numbers

Our company is proud to touch the lives of so many people across the web.


Monthly Uniques




Interactions processed per month


Languages Served

Brought to you by 110 employees, and growing.

Our values

A company cannot thrive without strong values -- here are ours:


Take risks. Share opinions, challenge ourselves. Push the envelope on design and technology.


Listen to feedback and embrace change. Learn and keep moving.


Embrace individuality and value expertise. Respect different perspectives.


We embed ROI-driven thinking into our daily activity.


We are accountable to each other. We don’t mince words – we are direct and straightforward.


We want to win and we want to help our customers to win.



Rich Harris


Rich has served in various leadership positions as an operator, entrepreneur and investor. He has built many successful growth companies and produced exits representing more than $1B in aggregate enterprise value in software, communications and healthcare. Success stories include Cronos Integrated Microsystems, a communications infrastructure company (acquired by JDS Uniphase, NASDAQ: JDSU); MDLinx, a digital media company (acquired by a division of Sony, NYSE: SNE); and DCL Medical Laboratories, an anatomic pathology laboratory (acquired by LabCorp, NYSE: LH). Rich has played a key role in more than 100 financings, mergers and/or acquisitions. He currently serves as a board member or advisor to several technology companies and investment firms. He has an MBA and JD from the University of Maryland, and a BA in Economics from Denison University.

Hal Muchnick


As COO for AddThis, Hal is responsible for P&L of AddThis. He is instrumental in growing revenue and profit across product lines, and bringing new, innovative solutions to market that deliver value to our customers. Prior to joining the AddThis team, Hal served as President of Kontera, a leading content marketing platform where he was responsible for Marketing, Sales, Client Services, Business Development and the Publisher Network. In addition, Hal held several leadership positions at Experian helping the company to evolve into a standalone global marketing information services and data company. Hal has his BA in Liberal Arts from the Sarah Lawrence College.


Matt Abrams


Matt leads engineering, platform development at AddThis and is also responsible for our network infrastructure. He has been applying his expertise in distributed systems and machine learning to multiple businesses and industries over the past fifteen years. Prior to joining the AddThis team, Matt served as VP of Delivery and Chief Architect at Quantum Retail Technology. He holds an MS in Electrical and Computer Systems Engineering from the Rensselaer Polytechnic Institute and BS in Computer Systems Engineering from Union College. More...

Claire Alexander

VP, Marketing

Claire leads all things Marketing at AddThis. Prior to joining AddThis, Claire served in a variety of senior marketing, strategy and business development roles for high-growth brands across the edtech, cleantech and media industries. She began her career at Bain & Company after graduating with an AB magna cum laude in Social Studies from Harvard College. Claire earned her MBA from the Stanford Graduate School of Business. More...

Greg Cypes

SVP, PM & Client Solutions

Greg runs Product Marketing, Media Planning and Client Solutions for our Ad and Data Solutions teams for our Fortune 500 clients. Prior to joining AddThis, Greg pioneered next-generation communication tools and served in several lead technical roles for the AOL Instant Messenger (AIM) product suite. Greg graduated with a BS in Marketing from Syracuse University. More...

Bhavna Dave

VP, Talent

Bhavna is responsible for all things People at AddThis. She ensures our needs are met from benefits to career growth. Prior to joining the AddThis team, Bhavna was the head of Talent Management at Rosetta Stone. She brings over 10 years of experience leading and developing people. Bhavna earned her MBA from American University and BBA in human resource management from St. Mary's University. More...

Rich LaBarca

VP, Product

As Vice President of Product, Rich oversees AddThis' publisher, advertising and data businesses, leading efforts across product strategy and development. He is active in multiple industry working groups such as the Network Advertising Initiative and Interactive Advertising Bureau, incorporating privacy best practices into all AddThis products. Prior to AddThis, he was co-founder and CTO for two mobile-focused startups building online game and marketing platforms. His history of product development includes computer-assisted surgical systems for hip and knee orthopedic procedures. Rich received a MS in Robotics and BS in Computer Science from Carnegie Mellon University. More...

Jim Lane

VP, User Experience

Jim is responsible for design and user experience at AddThis, and also organizes monthly NoVA UX meetups for creative professionals in the greater Washington DC area. He brings 20 years of experience with various design leadership roles in small multimedia studios and larger organizations such as Netscape, AOL, and Revolution Health. Jim graduated from Carnegie Mellon with a BS in Cognitive Psychology and studied Film Scoring at Berklee College of Music. More...

Andrea Lapus

VP, Controller

Andrea Lapus serves as the Vice President and Controller at AddThis. She is responsible for the Company’s Accounting and Finance Operations. Prior to joining AddThis in 2008, she held various positions in the Technology, Communications and Entertainment industry with AOL Time Warner, Sony Corporation of America, MCI and Grant Thornton. Andrea is a Certified Public Accountant and holds a bachelor’s degree in Accounting from Binghamton University. More...

Casey Martin

VP, National Sales

Casey leads the sales efforts for our Agency, Enterprise, Platform, and Data Solutions teams. Prior to joining AddThis, Casey served in a variety of roles in the digital marketing industry, working in digital media at ad tech startups and digital agencies. Casey’s experience at the the confluence of ad tech, media, and data gives him a unique perspective on how to deploy data and ad tech in order for our clients to achieve their goals while building strategies for future success. Casey graduated with a BS in Communications from Auburn University. More...

Jason Reis

VP, Legal

Jason oversees the Legal Department while advising the company’s board of directors, executives and business stakeholders on global legal, privacy and compliance matters. He brings to AddThis over 20 years of private and in-house legal experience across a broad spectrum of transactional, litigation and compliance areas for multi-national public and private companies. Immediately prior to joining AddThis, Jason was the SVP, General Counsel of Merkle, Inc., a global customer relationship marketing business. He received his J.D. from the State University of New York at Buffalo School of Law and his B.S. from the University of Michigan. More...

Charlie Reverte

VP & GM, Publisher Products

Charlie leads the AddThis Publisher Products business. He was a founding engineer at AddThis and has helped it scale from scratch in 2006 to reach 1.7 billion unique users across the web. He co-authored the OExchange spec for open sharing, which was implemented by Twitter and Google, among others. Charlie also developed one of the first augmented reality systems for robotic surgery and ACL reconstruction. After hours, he is hooked on 24-hour endurance car racing and drives for the Clearspring Motor Club. Charlie has an MS and BS in Electrical and Computer Engineering from Carnegie Mellon University. More...

Taylor Roberts

Director, Finance

Taylor is responsible for our Finances - modeling, analysis, forecasting, and budgeting. He brings over 10 years of experience in this arena. Prior to joining our team, Taylor was a finance manager at an award-winning healthcare company, QuadraMed. Taylor graduated with a BS in Business Administration from University of Richmond. More...

Board of Directors and Observers

The AddThis Board of Directors is comprised of Philip L. Bronner, Hooman Radfar (chairman and co-founder), Gar Richlin, Tige Savage, Bill Wise and Dom Vonarburg (co-founder).

Advised by Sandy Miller.


AddThis is privately funded by leading venture firms Institutional Venture Partners, New Enterprise Associates, Novak Biddle Venture Partners, Rho Ventures and Internet angels Steve Case, Ron Conway, and Ted Leonsis.