Now that we’ve covered best practices for social media, you may be wondering exactly how to use social media to promote your business. One of the most effective ways to use social media for business is to build awareness for your brands and products.
Here’s our list of the top ways social media can build awareness and value for your brand.
1. Social Sharing
Encourage your fans and followers to share your posts. The way they share will depend on the platform. A retweet, repin, or shared Instagram image can spread the word about your brand and earn you new followers.
2. Create Contests
People love to win something for nothing. Create a contest on your social media platforms and let your followers share the news. Set up the contest so that for each share, your fans will receive a bonus entry in the contest.
3. Quality Content
Fresh, valuable content creates trust and authority with your online audience. If you create content that’s both informative and useful to viewers, they’ll view your brand in a positive light. This positive association can build a base of loyal customers.
No matter which social media platform you’re using, remember the fundamental tenet of social media: Be social.
To create a brand following and loyal audience, you need to interact. Do this with “Likes,” shares, and reposts to show your audience that you find what they’re saying valuable. If you appreciate them, they’ll be more likely to reciprocate.
5. Ask Questions
Another sales strategy that works both in traditional sales and online selling is the art of the question. In fact, question posts get 100% more comments than standard posts! Asking your followers questions shows you’re interested in them, which helps build goodwill toward your brand.
6. Show, Don’t Tell
Sharing the benefits of your products on social media can prime your customers to buy. Use social media to demonstrate how the product works, the benefits customers experience after using the product, and testimonials showing they’re happy with the product to build social proof.
7. Offer a Free Demo
Let potential customers determine your product’s unique value by offering them a free demo or money-back trial. This “no risk” offer allows prospective customers to try out your product, which may lead to sales down the road. Bonus tip: make the offer via social media to garner likes and shares from your fans, which helps spread the news about your offer.
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