Target audiences via the web’s most sophisticated
Efficient, effective digital campaigns start with audience based buys. Where most audience models leverage a single data source, our audiences use search, site, social and sales data together to create scaled, high-performing campaigns for both DR and brand objectives.
Audiences Based on
- 1.3 billion unique users per month
- 253 million unique
US users per month
- 140 data points per user per month
- Proprietary search, site and social data
- 3rd party offline purchase data
Custom & Standard Audiences for Your Branding & DR Goals
Social Brand Advocates
Millions of people share, post, pin email and follow your brand everyday. Target these people to amplify your brand's message and increase your brand's awareness.
Segments start with search and are refined with behavioral and social data. Resulting audiences ensure you reach audiences most likely to convert.
Custom models created from your own data. Go beyond retargeting to find audiences across the web that look and act like your proven customers.
Social Impact Campaigns: A Winning Formula
Millions of people love to interact with your brand. AddThis captures them into one audience.
Social Ad Units with free share and follow buttons.
Advocates amplify your brand's message and your brand's awareness.
Interest > Autos > Class > Truck
Reach Auto intenders who are looking for a Truck class vehicle
cars, used cars, car dealers, auto dealers, pickup, pickup truck equipment, 4x4 trucks, used trucks, truck accessories, custom wheels, off road tires
Air Travel Enthusiast
Interest > Travel > Air Travel > Air Travel Enthusiast
Travel intenders searching for flights, airports, airlines
travel sites, airlines, travel, air fares, hotel reservations, airfare deals, flight deals, rapid rewards, 750 points, enrollment
Interest > Retail > Apparel > Shoes
Reach consumers who are actively shopping for shoes
men's, women's, youth, footwear, sports, boots, coupon, discount, new balance shoes, nike, slip resistant shoes, clogs
Interest > Financial > Credit - Lending > Loans
Reach consumers who are searching for Loans & Lending information
credit reports, credit scores, identity theft protection, credit bureau, credit score ranges, credit monitoring, bad credit, bankruptcy, debt consolidation, fiscal, nation, gdp
Example Intent+ Segments
Here's a quick look at some of our available Intent+ audience segments. More than 700 standard segments are available including audiences of influencers, brand advocates and relevant purchase history.
Getting Started is Easy!
Work Directly with AddThis
For the ultimate in customer service work with our passionate account team for full service campaign management.
Contact us through your favorite RTB platform or trading desk
global searches a month
global page views a month
global social events a month
Our audiences are based on real-time behaviors, allowing advertisers to target users as soon as they exhibit the desired intent and behavior.
Provide lift for multiple objectives
AddThis reaches users across all stages of the purchase funnel. Historical campaign lifts range from 2X-10X.
Maximize virality with influencers
Target most socially active users with a large network of followers most likely to share your message.
Ready to get started? Contact us →