Understanding Your Cyber Monday Shopping Audience

online shopping

The holidays are here, and the shopping season is well underway! These are crucial times for digital marketers as they manage campaigns during popular shopping occasions such as Black Friday, Cyber Monday, and the last minute rush before the end of the year. And with the rise of programmatic, there are new opportunities to make this more efficient. However, some marketers are still faced with a lack of data transparency, making it hard for them to know whether they’re spending their budgets on reaching the right audiences.

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New: Layouts & Font Customization for Audience Targeting Rules


We’re excited to announce new customization options for AddThis Audience Targeting rules to help drive more results for your website. What does this mean? It means you have more control over the look and feel of the rules you create, whether you’re trying to better align them with your website’s branding, or you’re just looking for a little more creative flexibility.

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How Better Data Utilization Can Drive Business Goals


Data as a Competitive Advantage”, the recent study from Winterberry Group and Interactive Advertising Bureau (IAB)—and sponsored by AddThis—highlighted two main business goals that respondents most wanted to utilize data to accomplish: better targeting and growing revenue. On the targeting front, marketers are having some success, with more than 71% reporting that they’ve achieved better audience understanding and segmentation through data collection.

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How to Improve Website Personalization with A/B Testing


If you’ve visited your dashboard recently you might have noticed the newest functionality in our Audience Targeting rules creator – the ability to create A/B tests with multiple rules to see which perform best (learn how to set up your first test!). Paired with the ability to create sophisticated and customized messages, Audience Targeting is now better than ever. But why are A/B testing and personalization important? Let’s find out.

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Study Reveals: Marketers Aren’t Harnessing the Full Potential of Big Data


Big data is bigger than ever, and most marketers agree that it’s important for staking out a competitive advantage and supporting business goals. According to a recent study, however, there exists a large gap between what companies believe data can help them accomplish and actually using data to meet those objectives.

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Start Sharing to Viber, Kik, Yummly, And EdCast with AddThis Share Buttons


As we continue to expand our supported services, we’re excited to announce that now you can share to Viber, Kik, Yummly and EdCast with AddThis Share Buttons. This means that whenever your visitors see our share buttons on your website, they can click on the AddThis logo (the orange box with the white plus sign) and search for these different options.

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[WEBINAR RECAP] How to Boost Your Year-End Fundraising Campaign


With the holidays right around the corner, it’s an important time for nonprofit fundraising. In fact, Charity Navigator reported that on average charities receive 41% of their annual contributions from individuals during the last few weeks of the year. So, how can nonprofits optimize their year-end campaigns and raise more money?

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