Using Routie for React.js

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React is a great new Javascript framework for building fast, dynamic single-page websites. Paired with Flux, you can construct a single page application very quickly. But in a single page application, all of your content is available under a single, unchanging URL. That makes it harder to measure engagement per content, the user cannot easily return to an URL or share it without pointing to the homepage, and interpreting a user’s interaction can be murky if all the URLs are the same. Thus the need for routing within a React.js application. Continue reading

2014 Year in Review [Infographic]: How Social Media Fueled Social Action

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Social media had a big year in social action. Huge world sports events like the Sochi Olympics and World Cup took place and garnered nearly 5 million shares on our network. We also saw other stories capture worldwide attention and spur online engagement. Stories like the Ferguson/Michael Brown case and the Scottish Independence vote sparked political outrage both on the streets and online. But there was one thing we found tied all of these events together. Continue reading

Piñatas, Pigs & Paintballs: #AddThisLife in 2014

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Our company’s founded in a culture that challenges conventional ideas. Whether it’s how we view the open Web or how we help publishers connect with their users—or even how employees view what a workplace should be—we strive to be industry leaders. So, we felt that as we wrapped up this year, it was time for us to join others around the world and reflect on what we’ve done! Continue reading

Best Times to Post on Social Media During the Winter Holidays

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This past spring, we published the best times to post on social media. The post was so popular that we decided to look at the times of peak engagement during the holidays. Holidays are full of recipe searching, gift shopping, and decorating madness––all of which we witnessed in the clicks and shares across our network. That means your audience is actively engaged, but when and where? Continue reading

Our New Mission: Making the Open Web Personal

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Today, AddThis is adopting its very first mission statement to: make the open Web personal. We believe that with the proper level of understanding and with the right tools, we can enable you to engage your audience individually both on and off your website, and stop giving them a one-size-fits-all online experience. Our new Custom Messages capability allows you to personalize your website—completely powered by our data co-op of 1.8+ billion unique users from more than 14 million websites. Continue reading