Don’t Bury the Lead When You Write! [Content Strategy]

addthis-inverted-pyramid-blogging-writing

One of the biggest things you can do to improve how you write on the Web is to not bury the lead. Don’t force people to read two or three paragraphs in to understand what your point is. Instead, put the point of your post right up at the top. In journalism school, they teach new journalists this as a concept called the “Inverted” or “Upside Down Pyramid,” a good guideline to show you the best way to write for the Web. Continue reading

Steps to Buying a Car in the Digital Age [Infographic]

addthis-auto-infographic-car-buying-steps-2014-header

Though car models have changed since the first Model T hit the market, the steps to buying a car is just like it was during the glorious days of Packard’s “Ask the Man Who Owns One.”. The only difference is a car buyer’s experience is enhanced by the wide access to reliable resources—like friends, family, and online reviews—to influence their purchase decision. This nifty infographic spells out what the car buyer is thinking and looking for during the pre- and post-purchase phases of the cycle. Continue reading

7 Things to Consider When Making iOS and Android Apps with Cordova or PhoneGap

addthis-cross-mobile-application-cordova-phonegap

The promise of PhoneGap/Cordova development is quite alluring. Use your existing HTML/JS/CSS skills (and team) to build cross-platform mobile applications for iOS/Android, and other mobile platforms. As a bonus, you can then update your existing codebase once for all platforms instead of maintaining separate repositories (or paying specialized developers). This post will talk about some of the questions and decisions you should consider before beginning your next cross-platform Cordova project. Continue reading

Is it Really 15 Minutes of Fame Anymore?

addthis-likeagirl

It seems like every day there’s a new viral video popping up on my Facebook newsfeed or making its debut in Slack. Our attention online is constantly being torn in different directions, and what’s popular one day can be forgotten the next. So how long does the hype really last? We looked at three viral videos from this summer, and found that internet fame lasts longer than fifteen minutes. Continue reading

Blog About Costumes for Higher Engagement on Halloween

addthis-costumes-halloween-2014

The Halloween decorations in our office are one indication that the holiday is just around the corner, and the 450% increase in engagement with Halloween content since October 1 proves that the digital space is also in the Halloween spirit. With that increase in engagement, we found that users can’t resist sharing costumes, and Pinterest and Print are popular services for sharing content. Check out what else we’re seeing! Continue reading

What is “Influence” on Pinterest, Anyway?

addthis-pinterest-influencer-marketing-loop88

Imagine it’s 2010. You’ve just been invited by a friend to a new website where you can gather and organize everything you love from around the Internet. Using an image to represent each object, you’re able to create visually stunning digital cork boards to house your collection.

You might start by picking out some recipes you’ve been meaning to try and add them to a board you call “Quick Meals.” After that, you go straight for fashion and begin categorizing seasons, colors, and occasions. Before you know it, your eye for design has created a beautiful arrangement of designs and styling advice. Continue reading