This is a guest post by Scott Posilkin, email & engagement marketing manager for Oracle Data Cloud.
It’s no secret that email is neither the most exciting nor flashy channel. In fact, many industry leaders have been predicting the death of email for years.
However, despite email’s less-than-stellar reputation and predictions of its downfall, the channel endures and remains one of if not the most engaging and ROI friendly platform available to marketers.
But in a world that’s been sending and reading emails for years, how can you innovate within your emails and stand out from the pack?