What is the GDPR and why should I, as a publisher, care about the GDPR?
GDPR stands for General Data Protection Regulation. It is a new regulation with comprehensive privacy and security requirements intended to strengthen and unify data protection in the European Union. The GDPR will go into effect on May 25, 2018. Under the GDPR, organizations that violate GDPR can be fined up to 4% of annual global turnover or 20MM euros, whichever is greater.
To help sift through some of the noise, we’ve complied a few frequently asked questions for publishers:
Spring has sprung and with it a variety of great AddThis articles have bloomed. We covered everything from SEO in 2018 to why you should think twice before creating custom share buttons on your website.
If you are using our List Building tool to help capture your visitors’ email addresses, it is a good practice to regularly download the CSV file associated with the tool. For example, if you’re sending out marketing emails every week, you should be downloading your list just as often to make sure you are including your fresh sign-ups on the latest send.
Starting May 15, to ensure that publishers are keeping their lists up-to-date, your lists will need to be downloaded at least every 6 months. AddThis will no longer be storing your email lists indefinitely.