A Personalized Web is a Better Web

The future of the web is personalized. Cutting-edge sites and applications that many people use every day like Amazon, Netflix, Google Now, and Waze already use data to create powerful new user experiences. Consumers have now come to expect personalized website experiences that save them time and help them discover content. Continue…

What Game of Thrones Teaches Us About Content Marketing

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Photo by Titancon

As Game of Thrones’ fourth season came to an end, we bid a fond farewell to another group of key characters in Westeros, Essos, and beyond the Wall. And while we all thoroughly enjoyed every battle, trial by combat, and betrayal of loved ones, we still have yet to learn from our standing fellow characters that can teach us a thing or two about content marketing. (Warning: spoilers ahead!) Continue…