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NEW: Introducing Image Overlay Options for Our Marketing Overlay

You asked and we listened. After we recently launched the ability to create Custom Messages in our Marketing Tools, we got some awesome feedback – including some great success stories (think increasing email subscriptions by 10x) and some “This is changing the way I do marketing” quotes. But we also got some suggestions, and one that we heard loud and clear was the ability to add an image to the Marketing Overlay tool. So as of last week, you can now choose from the set we’ve created or add your own hosted image. Continue reading →

[CHARTS] Analysis of Social Activity Around #BlizzardOf2015

Like many of you on the East coast, especially in the Northeastern United States, we’ve been digging ourselves out of the big snowstorm that hit yesterday and into today.

Since it’s all WE’VE been talking about around the office we felt it was appropriate to dig into the data to see what OTHER people were talking about online in regards to the #BlizzardOf2015.

This chart looks at how what people were talking about changed over the last couple of days.

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Winter Storm Juno BLOWS Up Social Media

Bread – check. Milk – check. Toilet paper – check. This is what’s going on in the minds of pretty much every resident in the North East right now as they prepare for record setting snow to start falling this afternoon. And when we are preparing for something this big we have only once place to turn – social media. And turn they did… in the thousands. Continue reading →

11 Examples of Online Personalization You Love

2015 is going to be the year of online personalization. It will become commonplace for all website owners to create data-driven online experiences that are tailored to your specific interests, based on your previous actions.

Here are some examples of websites and apps that are already leveraging their data to provide personalized experiences that you’re likely using:

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We Speak Data. Do You?

The conversation surrounding how to provide a personalized web experience is happening right now—and here at AddThis, we like to position ourselves smack dab in the middle of it! That’s why we work with our Product Evangelist, Justin Thorp to bring in the coolest, brightest and most forward-thinking thought leaders to come and speak with the smart people we have at our company. Continue reading →

The Super Bowl is Coming! Weave It Into Your Content Marketing.

Now that we’re entering the final week of playoffs to determine who’s going to the Super Bowl, most people are starting to generate buzz around not just the two teams that will be playing but also the commercials and the half time show that usually entertain the rest of American’s who do not support or care about Football. And since last years Super Bowl was the most-viewed television broadcast of any kind in American history, with 112.2 million viewers, it certainly lends itself to the kind of content you want to focus on and get your visitors to engage with. But how, you ask? Here are 4 types of content that you can share around the Superbowl even if you have NO idea who’s playing! Continue reading →

2015 is the Year of Online Personalization

Similar to the social & mobile revolutions, personalization is a wave that’s building in the world of online marketing and you need to be paying attention. It’s often talked about as this futuristic idea. But, I’m here to say that in 2015 you need to start thinking about how you can leverage data and insight to find, and more effectively engage, your audience by creating personal online experiences that are tailored to their interests.

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How to Join Data in Hydra

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Hydra is great not only for continuously processing data streams, such as web logs, but also for tasks such as special data analysis, validation, troubleshooting, etc., that call for one-off jobs. Among the latter use cases, one of the more interesting and complicated cases is joining data sets. In this post, I’ll use an example to demonstrate how to join two data sets. Continue reading →