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GDPR and AddThis: Your Questions Answered!

A big topic of conversation around the internet these days is GDPR. The General Data Protection Regulation (“GDPR”), is a new regulation with comprehensive privacy and security requirements intended to strengthen and unify data protection in the European Union.

The deadline for complying with GDPR is just around the corner (May 25, 2018!) and we want to make sure that all your questions are answered, so we’ve assembled some of the top inquiries we’ve heard from AddThis users:

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f8 2018 Recap

f8 2018 Recap

One of the things I love most about being a Product Manager is the opportunity and responsibility to keep tabs on industry news and developments. Having a good grasp of the digital publishing landscape – from emerging trends to competitive research – is critical to our ability to serve users well. When you’re in the sharing game, there are few better places to get a pulse on the industry than at Facebook’s annual developer’s conference, f8. And so, to f8 AddThis went.

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GDPR and Frequently Asked Questions for Publishers

What is the GDPR and why should I, as a publisher, care about the GDPR?

GDPR stands for General Data Protection Regulation. It is a new regulation with comprehensive privacy and security requirements intended to strengthen and unify data protection in the European Union. The GDPR will go into effect on May 25, 2018. Under the GDPR, organizations that violate GDPR can be fined up to 4% of annual global turnover or 20MM euros, whichever is greater.

To help sift through some of the noise, we’ve complied a few frequently asked questions for publishers:

 

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List Building Tool Users: Be Sure to Regularly Download Your Contacts!

If you are using our List Building tool to help capture your visitors’ email addresses, it is a good practice to regularly download the CSV file associated with the tool. For example, if you’re sending out marketing emails every week, you should be downloading your list just as often to make sure you are including your fresh sign-ups on the latest send.

Starting May 15, to ensure that publishers are keeping their lists up-to-date, your lists will need to be downloaded at least every 6 months. AddThis will no longer be storing your email lists indefinitely.

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