3 Lessons from the VMAs for Creating Engagement Around Live Events

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Photo by Mashable

The VMA’s and Emmy’s made this a busy week on the social web. The awards shows caused strong online content engagement on the days of the shows and the days following the shows. From Beyonce’s performance to guests texting during solitary moments, it was hard to avoid content about the VMAs and chances are, your audience was engaged with VMA content this week. Here’s how to snag a piece of that content engagement during not only the next awards show, but all live events. Continue…

Beefing Up The Team

Here at AddThis, we see a great opportunity in front of us. We want to take the great breadth and depth of AddThis’ knowledge and insight about how people use the Web and make online experiences more engaging. Companies need to be able to use their Web sites to build deeper and more meaningful relationships with their visitors. We’re building tools to enable this and hiring a team that can make this vision a reality. Continue…

We Want to Hear Your Voice!

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We rolled out a list of new widgets we want to hear your opinion on. We’ve put some serious thought into whether or not these should make the AddThis cut, but it’s up to you, our esteemed users, to make your voice heard and let us know which of these would help you achieve your business or individual goals. Continue…

5 Tips to Increase Your Site Traffic During Fantasy Football Season

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I love this time of year. School’s in session, pumpkin lattes are back, and more importantly, it’s fantasy football time. Every year, it’s played by over 25.8 million players in the U.S. Last year, the average player spent three hours a week working on their team—that’s 1.2 billion hours over a 17-week period.

There are tens of thousands of websites that’ll help you with planning and strategizing how you’ll craft and manage your team. As site owner, that means you have A LOT of competition for attention. But you also have opportunity to snag your share of the millions of fantasy players online and keep them on your site. Continue…

Ace Your Back to School Content this Year

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After a summer of vacations, camps, and relaxation, back-to-school season is upon us. Even ten years ago, back-to-school shopping meant browsing newspaper flyers for the best deals on dorm necessities, clothing, and school supplies.  While total back-to-school spending is expected to reach $74.9 billion this year, purchasers are no longer waiting for Sunday’s newspaper to find the best deals for tackling that back-to-school list. Continue…

4 Content Tips to Engage Your Nonprofit Audience Now

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Yes, it’s August. But to make your end-of-year campaign rock this season, you’ll need this time to start planning and preparing. We checked out social patterns from this past month and last EOY season to give you clues on what your audience—those who engage with nonprofit-related content—will be interested in seeing from your content strategy this fall and winter. Here’s what you need to know about your audience. Continue…