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How to Use Twitter to Capitalize on Influencer Marketing

How to Use Twitter to Capitalize on Influencer Marketing

Guest blog by Hilary Bird

Nearly 90 percent of marketers say they use influencer marketing, with 94 percent finding it an effective tactic, according to a 2016 poll from Linqia. That effectiveness varies by each marketer’s objective. Some employ influencer marketing to create an authentic brand experience; others seek to increase engagement or drive traffic to their website or landing page.

Whether or not your goals are similar to these, you can use influencer marketing for quantifiable impact. The following ten steps detail how to specifically use Twitter and influencer marketing to attract influencers (that is, influential people who can sway your potential customers) and build your brand.

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ICYMI: AddThis Academy Article Round-Up January 2018

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Do you know about the AddThis Academy?

It is our go-to place for all kinds of great content including marketing recommendations, social media highlights, and helpful tips for using the AddThis suite of website tools.

Be sure to catch up on some of our most recent articles to help you improve your marketing efforts:

13 Tips for Speeding Up Your Website
The speed of your website—how fast it loads into a user’s browser—is super important for two reasons, each of which can be expressed with a well-known acronym: UX and SEO. We recommend these 13 tips to ensure your webpages load as quickly as possible.

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5 Ways Marketers Can Prepare for Facebook’s News Feed Changes

Facebook News Feed

Nothing lasts forever. Last week, Facebook made that clear in their announcement they will overhaul their news feed. Brands and businesses will take the hit, as messages and photos posted by family and friends will now be the priority in the elusive Facebook algorithm. Mark Zuckerberg, Facebook co-founder and CEO, announced the changes in his own news feed posting:

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Magoosh Increases Audience Engagement with AddThis Publisher Tools

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Customizable and mobile-friendly, the Link Promotion Tool is one of the easiest, most effective ways for marketers to increase conversion and engagement rates with their target audiences. By leveraging list building that feeds directly into your funnel, the Link Promotion Tool is highly effective at seamlessly capturing your audience.

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Email Marketing Mistakes That Will Frighten You

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All email marketers know that feeling right before (or after) clicking send: Did I make a mistake? There are few worse feelings than realizing an error right after an email is sent.

The good news is you aren’t alone in sending out an embarrassing or incorrect email. Always remember to put your email mistake in perspective. Misspell a word? At least you didn’t email the entire freshman applicant pool of more than 46K students, instead of just the 18K who were admitted to the University of California, San Diego. Use the wrong subject line? Not as bad as the New York University student who accidentally hit reply all on an email to 40K people.

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5 Simple Tips for Building an Engaged Email List

5 Tips for Building an Engaged Email List

Guest blog by Ryan Robinson

In today’s digital world, the biggest challenge facing brands, bloggers, and marketers alike, is capturing (and retaining) the attention of your readers, subscribers, customers.

Flash sales, discounts, and time-sensitive offers will only take you so far today. With all the noise on social channels like Facebook, Instagram, LinkedIn, and Twitter, it can be difficult to build real relationships with your audience, stand out from the crowd and truly earn their regular attention.

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