2015 is going to be the year of online personalization. It will become commonplace for all website owners to create data-driven online experiences that are tailored to your specific interests, based on your previous actions.
Here are some examples of websites and apps that are already leveraging their data to provide personalized experiences that you’re likely using:
The conversation surrounding how to provide a personalized web experience is happening right now—and here at AddThis, we like to position ourselves smack dab in the middle of it! That’s why we work with our Product Evangelist, Justin Thorp to bring in the coolest, brightest and most forward-thinking thought leaders to come and speak with the smart people we have at our company. Continue reading →
Now that we’re entering the final week of playoffs to determine who’s going to the Super Bowl, most people are starting to generate buzz around not just the two teams that will be playing but also the commercials and the half time show that usually entertain the rest of American’s who do not support or care about Football. And since last years Super Bowl was the most-viewed television broadcast of any kind in American history, with 112.2 million viewers, it certainly lends itself to the kind of content you want to focus on and get your visitors to engage with. But how, you ask? Here are 4 types of content that you can share around the Superbowl even if you have NO idea who’s playing! Continue reading →
Similar to the social & mobile revolutions, personalization is a wave that’s building in the world of online marketing and you need to be paying attention. It’s often talked about as this futuristic idea. But, I’m here to say that in 2015 you need to start thinking about how you can leverage data and insight to find, and more effectively engage, your audience by creating personal online experiences that are tailored to their interests.
Hydra is great not only for continuously processing data streams, such as web logs, but also for tasks such as special data analysis, validation, troubleshooting, etc., that call for one-off jobs. Among the latter use cases, one of the more interesting and complicated cases is joining data sets. In this post, I’ll use an example to demonstrate how to join two data sets. Continue reading →
Last week we kicked off our 2015 NoVA UX meetup calendar at AddThis HQ with a visit from author and Lean UX specialist Jeff Gothelf. On the evening before his full-day DC Lean UX workshop, Jeff shared a talk titled, “Purity vs Pragmatism,” in which he passed along his experience with helping organizations implement frameworks such as Agile development and Lean UX. Continue reading →
Email marketing has proven to be one of the most successful channels we’ve had in communicating (and converting) our own users. Anytime there’s useful content published or a new feature released, we let our audience know about it through email. But getting our email strategy to where it is today took a lot of work, and there are three big lessons we learned along the way. Continue reading →
With growing do-it-yourself website building platforms like SquareSpace and Pagekit, it’s easy for website owners—like you—to put up a website in minutes with minimal cost. But when picking out your template, adding widgets, and changing up the design, there are some trends you’ll want to know about, and even implement on your site. These seven design trends and tips can be your secret weapon to getting more from your site’s design. Continue reading →
With companies like Yahoo, AirBnB, Atlassian, and Github embracing React.js, I think it’s safe to say that Facebook has set a new standard in front-end development with this remarkable library. What drew me to React, at first, was its genius approach to rendering. What has kept me using it are things like propTypes, invariant, and the belief that it’s a library’s responsibility to yell at a developer when they are doing something wrong. Continue reading →
It’s been quite the year for us. Aside from the tons of new features we released, our new mission, and record-breaking stats on the blog (thanks to you guys!), we’re only even more psyched about what 2015 has in store.
So as we wrap up this amazing year, we want all of you to feel our appreciation for your support and loyalty to AddThis. Your feedback has been valuable—and influential!—in the shaping of our tools. Thank you!
We have a lot planned for the new year, so you can expect to see awesome new features, product releases, useful resources, and fun events from us. We’re taking off the rest of this week to rest and get refreshed for an awesome kick-off to the new year. See you in 2015!