5 Tips to Increase Your Site Traffic During Fantasy Football Season

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I love this time of year. School’s in session, pumpkin lattes are back, and more importantly, it’s fantasy football time. Every year, it’s played by over 25.8 million players in the U.S. Last year, the average player spent three hours a week working on their team—that’s 1.2 billion hours over a 17-week period.

There are tens of thousands of websites that’ll help you with planning and strategizing how you’ll craft and manage your team. As site owner, that means you have A LOT of competition for attention. But you also have opportunity to snag your share of the millions of fantasy players online and keep them on your site. Continue…

Ace Your Back to School Content this Year

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After a summer of vacations, camps, and relaxation, back-to-school season is upon us. Even ten years ago, back-to-school shopping meant browsing newspaper flyers for the best deals on dorm necessities, clothing, and school supplies.  While total back-to-school spending is expected to reach $74.9 billion this year, purchasers are no longer waiting for Sunday’s newspaper to find the best deals for tackling that back-to-school list. Continue…

4 Content Tips to Engage Your Nonprofit Audience Now

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Yes, it’s August. But to make your end-of-year campaign rock this season, you’ll need this time to start planning and preparing. We checked out social patterns from this past month and last EOY season to give you clues on what your audience—those who engage with nonprofit-related content—will be interested in seeing from your content strategy this fall and winter. Here’s what you need to know about your audience. Continue…

Behind the Scenes of Our Scrolling Engagement Report

This morning, we released our 2014 Q2 Engagement Report analyzing scrolling behavior on content across the AddThis network. In this report, we break this data down broadly by time and operating system, but also go deeper into how users were referred to the page (i.e. through ad campaigns), and which AddThis tools the pages were using. Here I’ll describe the mechanics of how we created the report. Continue…