Blog About Costumes for Higher Engagement on Halloween

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The Halloween decorations in our office are one indication that the holiday is just around the corner, and the 450% increase in engagement with Halloween content since October 1 proves that the digital space is also in the Halloween spirit. With that increase in engagement, we found that users can’t resist sharing costumes, and Pinterest and Print are popular services for sharing content. Check out what else we’re seeing! Continue reading

What is “Influence” on Pinterest, Anyway?

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Imagine it’s 2010. You’ve just been invited by a friend to a new website where you can gather and organize everything you love from around the Internet. Using an image to represent each object, you’re able to create visually stunning digital cork boards to house your collection.

You might start by picking out some recipes you’ve been meaning to try and add them to a board you call “Quick Meals.” After that, you go straight for fashion and begin categorizing seasons, colors, and occasions. Before you know it, your eye for design has created a beautiful arrangement of designs and styling advice. Continue reading

The Power of Conversions: Webinar Recap

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You have a website. A blog, an ecommerce site, a site nonetheless. But as you know, the ultimate goal isn’t just to have a site; it’s to drive conversions. And conversions are powerful. In yesterday’s webinar, our product evangelist Justin Thorp went through the steps it takes to gain that powerful conversion and turn them into the brand advocates that will help you reach your goals. Check out what he said. Continue reading

6 Project Management Tools We Use at AddThis

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That’s me on the left!

We’re always striving for perfection. Not just while we’re creating awesome and innovative tools for our users, but also in how we work together and communicate as a company. We’ve used a lot of great tools in the past—some were pretty awesome, while others not so much. But overall, we learned communication is key—especially when we have colleagues stretched out across the country. Here are some of the tools we’re using to help keep our whole team connected and organized. Continue reading

Best Practices for Using AddThis Website Tools

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Even if you’re a long time user of AddThis tools, like our sharing buttons or the Recommended Content Drawer, you’re probably always looking for ways to use the tools better, general best practices, and overall feedback on which combination of tools works best. We’ve put some time (a lot) and energy (even more) into using our own tools, running some data on other usage of our tools, and have been able to compile some tips on how to get the most from AddThis. Continue reading

5 Lessons Learned In Automated Browser Testing

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We really love testing our tools and products to verify they’re working correctly and efficiently. We’ve been expanding our set of automated browser testing for the addthis.com website and our suite of publisher tools. We use the Selenium browser automation framework and we are big fans of this framework. Our philosophy has been to automate the simple workflows and allow QA to focus on the more intricate workflows. Here are 5 guidelines that we’ve learned to write more effective browser automation tests. Continue reading