Crunching Data…

One reason I love working at Clearspring is the awesome data processing power we have. Inspired by the 2012 election cycle, I wanted a better understanding of where in the United States Mitt Romney was generating the most interest.

The intensity map below shows that former Governor Romney is drawing lots of interest in his home states of Massachusetts and New Hampshire and in the next primary state, South Carolina. The state that is most interested in Romney is Utah, and not far behind is Georgia. Advertisements running for Romney in South Carolina are being seen by Georgia residents. Note that I normalized the data based on the percentage of population in each state with access to the Internet. We look forward to sharing more election data throughout the 2012 election cycle.

Romney_us_internet_pop

Advanced Metrics Tracking for Webapps

MetricCatcher is a bookkeeping agent for application metrics. It utilizes Coda Hale’s Metrics package to provide languages that aren’t Java (or aren’t long-running) with the easy-to-use tracking & advanced maths of Metrics.

If you have a Java app and are tracking its performance, the best way to do that is using Coda Hale’s Metrics package, which provides convenient objects for counting happenings in your application. In other languages you don’t have the option of using this great library, and in web apps that start up a new process for each request, simply keeping the persistent data to enable metrics like this is a hassle. That’s where MetricCatcher comes in—toss values at MetricCatcher and it will create corresponding Metric objects, allowing your non-Java app to take advantage of Coda Hale’s fancy maths. Metrics in a Java application can be viewed with Jconsole (or even better, VisualVM), but to really realize the power of tracking your application, MetricCatcher can pump its data into Graphite or Ganglia.

We use MetricCatcher to keep tabs on our PHP code using the Phetric library.  The combination of Phetric & MetricCatcher allows the easy creation & updating of metrics without requiring any state to be kept on the PHP side of things.

Running MetricCatcher

Grab MetricCatcher from the Clearspring GitHub repository for MetricCatcher

The only configuration that MetricCatcher requires is the location of your Ganglia or Graphite server, which can be defined in the conf/config.properties of the distribution. MetricCatcher will send metrics to whichever metrics servers are defined. Starting & stopping MetricCatcher can be done using the included scripts in the bin directory.

Getting Data In

MetricCatcher listens for JSON on UDP port 1420 for metrics to track—simply feed it lists of Metrics objects, each of which must have a name, type, timestamp, and value. MetricCatcher supports all of the types that Coda Hale’s Metrics provides, except for Health Checks. Note that histograms are either biased (favor more recent data) or uniform (weight all data equally) and are referred to as such. The JSON format looks like this:

{
    "name":"namespace.metric.name",
    "value":numeric_value,
    "type":"[gauge|counter|meter|biased|uniform|timer]",
    "timestamp":unix_time.millis
}

Metrics are sent as a JSON list, so multiple individual metrics can be bundled:

[
    {"name":"foo","value":7,"type":"gauge","timestamp":1320682297.6631},
    {"name":"bar","value":77,"type":"meter","timestamp":1320682297.6631}
]

Where Data Goes

You can view the metrics using a JMX agent (jConsole or VisualVM as mentioned above), but the best way toview them is to define a metrics—collecting server in the config.properties file. If you do that, MetricCatcher will send its stats there once a minute, so you can check out your Graphite or Ganglia server to see the results.

Which pages are trending, right now? Which searches are bringing traffic to your site, and what words are visitors copying in order to search or email friends? What interests your visitors, and what are they saying about your website or blog? Find out the answers to these questions using your newly expanded AddThis Analytics Live View.

What’s Live View?

The AddThis Analytics Live View provides a look at what’s happening right now, across your site or for a specific page, including:

  • A map showing where people are interacting with your pages
  • A list of your top content, right now, based on shares and traffic back to your site
  • Your viewers’ interests, and what they’re saying about your content on Twitter

The Live View also introduces new types of information to help you understand how your audience is interacting with your site:

  • Searches: How many searches are bringing traffic to your site? What are your visitors looking for? Live View displays a list of top search keywords and phrases.
  • Text copy tracking: While searches indicate what brought users to your site, text that visitors copy can help you understand what they found interesting, and whether these keywords align with your search meta-data to help maximize SEO. Learn more

Zoom Into a Page

Interested in a particular page that’s trending? Zoom in for a closer look by clicking on it’s title, and discover how your visitors are interacting with that page, what searches brought them there, and what your audience is saying about that page on Twitter.

What do you think?

We’d love to hear what you think about the new AddThis Analytics Live View. Drop us a line in our forum with your feedback, and if you have any questions or need technical support, please visit our new Support Center.

AddThis now supports the Google+ badge for your branded Google+ pages. By displaying this button on your website, you will make it easier for your supporters to follow you on Google+.

The Google+ badge comes in small, medium and large sizes so you can easily customize it for your site’s design.

A couple tips for implementing the button:

1. You must include the URL of your Google+ page so the minimum value code would look like:

Example:

<a g:plusone:href="https://plus.google.com/102383601500147943541/"></a>

2. Similar to our Google +1 button, Google+ Follow badges come in multiple sizes; there is the option for a “Large version” that includes on page following. This button comes in a regular size and smaller size declared by either “badge” or “smallbadge”, respectively. There is also the buttons that solely link out to the brand page and those are “small”, “medium” and “large”.

Example:

<a g:plusone:href="https://plus.google.com/102383601500147943541/"
g:plusone:size="smallbadge"></a>

If you combine Google+ Follow with Facebook Subscribe and Twitter Follow buttons, you’ll have all your brand pages covered.

As always, please let us know if you have any questions or feedback!

Happy Holidays!

Our team wanted to take a moment and wish everyone happy holidays. Historically, we’ve created special logos. This year we wanted to give a quick shout out to Josh Cleland for providing an illustration for us to use.

Ps. Can you find the easter egg on our homepage. If you like it, give Foo a high five. :)

You may notice that the sharing menus on our blog and other pages on AddThis.com look a little different today. We’ve rolled out some new tools that are simple and streamlined.

These updated tools are designed to boost sharing by showing more of the viewer’s personalized services as a simple, friendly list. We’ve also redesigned and expanded the AddThis email form to be even easier to use.

If you want to try out these buttons for your own site they are available here.

Please let us know if you have any questions or feedback – we’d love to hear from you.

 


Sharing Trends in 2011

The response to our inforgraphic on sharing trends from 2010 was so high, we knew we had to follow up this year. Allow us to introduce trends in sharing for 2011. Beyond just the most popular sharing services, we’ve taken a look back at the most shared stories this year. It’s been an amazing one for us at Clearspring. We’re proud to say AddThis is now on 11 million domains world wide! We hope you’ve had a great year, too.  Here’s to 2011 and an even better 2012!

2011-addthis-trends-infographic-600px

This morning we are very excited to announce that AddThis now supports sharing to Pinterest! You can now start pinning interesting and fun images to your board.

Pinterest is a rapidly-growing image sharing social network which according to Businessweek has seen traffic grow 7x in the past 5 months. The site allows users to create “boards” for inspiration and has been furiously adopted by DIY crafters and bloggers.

To get your site set up with a Pinterest button follow the steps here. Please let us know if you have any questions!

Shirts Worth Sharing

Our team wanted to take a moment to thank CustomInk for taking us on a tour of their office. They have one of the coolest spaces in Tysons Corner. They make great shirts and their team has a penchant for customer service. If you’re looking for inspiration or need to order some gear, check ‘em out.

AlwaysOn Venture Summit Top 100

 (Originally posted on the Clearspring blog.) 

Just a week away from Thanksgiving, we are counting our many blessings here at Clearspring. We’ve just been named among the AlwaysOn 2011 Venture Summit Mid-Atlantic Top 100 for being among the most promising private companies “creating new, vital solutions that will lead to industry disruption and huge value creation.” The honor stems from nominations by several top firms including Morgan Stanley, Technology Partners, DFJ, SAP and KPMG.

It’s great to be recognized, especially on the heels of a very busy past couple of months. In late September, we welcomed Ramsey McGrory, formerly of Yahoo! and RMX as our new CEO. In October, we took a look back at five years of sharing and analytics as we celebrated the fifth anniversary of our social sharing platform, AddThis (check us out in Adweek). Last week, AddThis hit another milestone as the largest social sharing platform  – in a 24 hour period, we saw 3,000,000,000 (that’s 3 billion!) views. And, we recently announced our acquisition of data science company, XGraph. Together, we’ve created the largest multi-graph platform on the open web. By  multi-graph, we mean that our understanding of an audience is multi-dimensional where a single-graph would only represent one dimension of how people are connected (like social ties, for instance). Based on 1.2 billion users, the extensive multi-graph capability has incredible implications for all of our partners across the board.

Whew! It’s been busy and we wouldn’t have it any other way. It couldn’t be more appropriate that all of this comes right before we each take a moment to give thanks. We are incredibly grateful to all of our clients, partners, investors and supporters. Thank you AlwaysOn, those that nominated and voted for us for this honor, and all of you for continuing to keep us motivated and inspired. As always, please reach out and let us know how we can better serve you.

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