7 Ways Hackathons Make Us a Better Company

addthis-team

At AddThis, hackathons are a core component of our culture. They provide a great deal of value for our company — from exploring product improvements to supporting employee bonding. If you’re not familiar with hackathons, they’re typically 24-hour events where people get together to collaborate on a variety of projects – projects that aren’t restricted to programming.

Continue reading

Introducing CSV Export for Custom Message Email Subscribers

csv-email-export-addthis

Today, we’re excited to introduce the ability to export any emails captured through AddThis Custom Messages as a .CSV. Since we launched Custom Messages in December of last year, we’ve repeatedly been asked to add specific email platform integrations. So in an effort to make Custom Messages as effective as possible for all users, you can now create email lists through the Custom Message creator, house your collected email addresses in this list, and then export it as a CSV and import it into any email service you currently use.

Continue reading

The Evolution of AddThis: A Data-Driven Path to Relevant Marketing

evolution_of_addthis

Today we’re proud to announce the launch of the AddThis Audience Intelligence (Ai) platform. This platform enables brands and agencies to build, deeply understand, and activate custom audiences generated from the anonymous digital patterns of more than 1.9 billion uniques across 15 million websites. This launch is the result of many months of hard work, and we couldn’t be more excited to share it with you today.

Continue reading

3 Best Practices for Turning Website Visitors into Email Subscribers

convert-visitors-to-email-susbcribers

Asking for your visitor’s email address is a delicate process. It requires reaching the right person at the right time with the right message. Unfortunately, a lot of website publishers and online businesses don’t take this approach, which makes for wasted efforts and lost opportunities. This is where website personalization comes into play.

Continue reading