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5 Ways Marketers Can Prepare for Facebook’s News Feed Changes

Facebook News Feed

Nothing lasts forever. Last week, Facebook made that clear in their announcement they will overhaul their news feed. Brands and businesses will take the hit, as messages and photos posted by family and friends will now be the priority in the elusive Facebook algorithm. Mark Zuckerberg, Facebook co-founder and CEO, announced the changes in his own news feed posting:

If you’re a brand or publisher, this might summarize the state of your current feelings: “Womp, womp.” But as the great LL Cool J said, “When adversity strikes, that’s when you have to be the most calm. Take a step back, stay strong, stay grounded, and press on.”

Here are ways to combat declining reach and continue to build your community and social presence.

1. Continue to encourage Facebook engagement

Regardless of whatever the news feed changes bring, you do not want to give up on a community you built. Continue to post and engage your active Facebook fans. Let them be your bridge to their networks.

Another idea is to warn your followers of the changes and ask them to click the “see posts first in news feed” on your page, especially if they worry about missing something from you.

2. Focus on building your email subscribers

Every digital marketer knows that the most effective strategy is in email. An opted-in customer is a valuable customer.

Don’t have our List Building tool enabled on your site? Now’s the time to make it happen. Email lets you reach your audience directly in their inboxes.

3. Remain active on other social media channels

Facebook is not the end-all, be-all of social. A smart social media strategy looks at the full picture and decides which communities are right for its business.

Are you a news organization pushing out lots of timely content? Invest in Twitter. Are you a cooking blog that posts scores of pictures? Get on Pinterest.

A good place to start is to checkout our list of 7 new social media trends likely to make waves in 2018.

Can you turn your cooking blog into a new YouTube channel? Taking advantage of niche channels is a great way to better target your customer and get more return on your social posts. Need inspiration for where to go? We provide sharing to more than 200+ services.

4. Don’t forget about SEO

It’s easy to get caught up in social and forget about its less sexy counterpart, SEO. But search is still one of the most important discoverability tools on the web. If you’re not paying attention to keywords, SERPs (search engine page results), and all the other key aspects of a good search strategy, you are missing out on a huge opportunity.

Here’s a comprehensive SEO checklist to make sure you cover all your bases.

5. Pay attention to other trends and plan for them

Things move fast on the web and it’s in a marketer’s best interest to stay ahead of the curve. Be sure you plug in to what is new and changing in your industry and are ready to make moves accordingly.

Places like Marketing Land and Techcrunch are great resources for the latest online marketing news.

Take this Facebook announcement as an opportunity to reevaluate where you spread your valuable online presence and reprioritize some of your strategies. As mama always said, “it’s never a good idea to put all your eggs in one basket!”

Magoosh Increases Audience Engagement with AddThis Publisher Tools

magoosh_case_study
Customizable and mobile-friendly, the Link Promotion Tool is one of the easiest, most effective ways for marketers to increase conversion and engagement rates with their target audiences. By leveraging list building that feeds directly into your funnel, the Link Promotion Tool is highly effective at seamlessly capturing your audience.

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Email Marketing Mistakes That Will Frighten You

email_marketing_mistakes

All email marketers know that feeling right before (or after) clicking send: Did I make a mistake? There are few worse feelings than realizing an error right after an email is sent.

The good news is you aren’t alone in sending out an embarrassing or incorrect email. Always remember to put your email mistake in perspective. Misspell a word? At least you didn’t email the entire freshman applicant pool of more than 46K students, instead of just the 18K who were admitted to the University of California, San Diego. Use the wrong subject line? Not as bad as the New York University student who accidentally hit reply all on an email to 40K people.

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5 Simple Tips for Building an Engaged Email List

5 Tips for Building an Engaged Email List

Guest blog by Ryan Robinson

In today’s digital world, the biggest challenge facing brands, bloggers, and marketers alike, is capturing (and retaining) the attention of your readers, subscribers, customers.

Flash sales, discounts, and time-sensitive offers will only take you so far today. With all the noise on social channels like Facebook, Instagram, LinkedIn, and Twitter, it can be difficult to build real relationships with your audience, stand out from the crowd and truly earn their regular attention.

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5 Examples of Awesome Email Marketing

email marketing examples

This is a guest post by Scott Posilkin, email & engagement marketing manager for Oracle Data Cloud.

It’s no secret that email is neither the most exciting nor flashy channel. In fact, many industry leaders have been predicting the death of email for years.

However, despite email’s less-than-stellar reputation and predictions of its downfall, the channel endures and remains one of if not the most engaging and ROI friendly platform available to marketers.

But in a world that’s been sending and reading emails for years, how can you innovate within your emails and stand out from the pack?

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