Wow! 2008 has been quite the year. In the last six months alone, a lot of exciting things have happened. In September, AddThis became part of the Clearspring family of sharing products. Since then, we’ve been heads down working to make the tool the best it possibly can be.
As we announced back in October, we’ve started using a Flash cookie (the same one that’s used in Clearspring’s analytics engine) to help give us insight into how we can give you all a better sharing experience, deep publisher analytics, monetization capabilities, and more.
There has been a lot of discussion around this. We’ve been tracking all of the conversations, reading every piece of feedback, and responding as much as possible. We really care about you guys. You guys are the reason why AddThis is the success that it is.
Well, from when we started using the Flash cookie, we’ve learned a lot. In this post, we wanted to tell you a bit more about the roadmap for AddThis and what the Flash cookie is allowing us to do.
First and foremost, our goal is to provide you with a tool that’s going to help your content get the most sharing possible and then provide you the data so you can learn about how your content is getting shared.
With the cookie, we’re going to be able to provide you with data about the number of unique visitors that you’re getting. For this, the Flash cookie allows us to give you guys the highest level of precision. This report is coming soon.
It will also allow us to have “smart” personalization within the AddThis hover menu. Having integrated with over 40 different social destinations, the current default AddThis hover menu consists of the services that our stats say that your users share the most with. But what if your users mainly share to Twitter? They’ll have to go to the pop-up menu, which is harder to use because it’s a pretty big list.
Our smart personalization will help us learn which services your users like to use the most and bubble those up to the hover menu. This makes it more likely that your users will share because the social destinations they use most will be front and center for them to use.
So what do you guys think?
If you have questions/concerns/feedback about this cookie, we want to hear from you…post a comment or send me an e-mail – firstname.lastname@example.org
Update: As of 3/11/2010, we no longer use a Flash cookie for tracking–personalization is not affected.