Clickback Analytics Measure Traffic Back to Your Site from AddThis

Today, I’m really excited to announce that we’re launching the capability for publishers to see how many clickbacks are driven after each share coming from AddThis and it’s super easy to enable.

With the AddThis platform, once we saw how we could make it easy to share content to every corner of the Social Web, we wanted to figure out how much traffic each share was driving back. This number represents the value of a share.

We’ve seen different companies try and tackle this problem different ways. We decided to do it by appending an URL parameter onto the end of an URL, when it’s shared.

Example – http://addthis.com/?sms_ss=twitter

When the page loads, the AddThis button on the page will recognize that the user viewing the page is coming from a share that came from AddThis. Everything gets reported in your analytics. By the way, we’re going to be evolving our reporting of clickbacks, so stay tuned.

Because this feature includes us appending an URL parameter to your URL, getting clickback analytics is opt-in.  You have to add this line of code to your AddThis button code.

<script type=”text/javascript”>
var addthis_config = {
data_track_clickback: true
}
</script>

A handful of partners got a sneak peak at this feature and implemented it early.  It generated some pretty interesting preliminary data.

  • Niche and international social news sites like Reddit, Y Combinator’s Hacker News, Dutch social news site Nujij and Polish social news site Wykop drove the highest number of clickbacks
  • Facebook, LinkedIn, and Twitter generated around the platform average number of clickbacks
  • Reddit drove 2.5x as many clickbacks as Facebook, with Hacker News at 2.4x more,  Wykop at 35x more, and gaming social news site N4G (http://www.n4g.com/) at 6x more.
  • Delicious, Google Bookmarks, and Google Reader shares drew the lowest level of clickbacks

As more publishers turn on this capability, we’re excited to see these stats evolve.

This is a feature that we’re super excited about and would especially like your feedback.  Let us know what you think.

  • http://www.addthis.com Cyrus

    Wow. This new design is beeeeautiful!

  • http://jeffwongdesign.blogspot.com jeffwongdesign

    lol. thanks!!

  • http://www.pathankotcity.com Mayank M

    Super Cool. Great to have new features coming!

  • http://marcis.es/ marcis

    Great idea, good integration!

  • http://sepat.net/ Spatt

    I’ll try this. Been so long since I used AddThis and it seems you guys have improve it a lot.

  • http://www.Fouldini.com Joe Foulds

    Obviously AddThis has evolved greatly since this initial article – but I must say I find these preliminary data theories very interesting, especially difference in social bookmarking and social networking sites!

    Keep up the great work :)
    Fouldini

  • Maxim

    Thanks for the great plugin. Me and my readers like it.

  • http://dzakycom.com Dzakycom

    “Great plugin” news… i will try in my website.
    thanks

  • http://webonmobi.info/archives/date/2011/08 Mobile Websites

    I?ll right away snatch your rss feed as I can’t find your email subscription link or e-newsletter service. Do you have any? Kindly permit me understand in order that I may subscribe. Thanks.

  • http://www.aboutu.gr panagiotis

    very clever

  • http://addthis.com elizabeth

    Our RSS feed is available from the icon on the right

  • http://www.dinerowww.com/ Ganar dinero

    muchas gracias es genial, lo estoy usando en mi web ahora mismo

  • http://www.coverstorymedia.com/ Cover Story Media

    Very exciting, our only concern is the potential impact of URL modifications on SEO? This is especially a concern with your address bar tracking feature, which adds a hashtag. Isn’t that normally reserved for page anchors?

  • http://www.addthis.com/ AddThis

    The click tags use URL fragments, which makes them compatible with search engines. These fragments will not affect SEO, since search engine discard URL fragments when indexing content. Also, the address bar tracking parameters are not transmitted from browsers to web servers, so our tags should be compatible with other web analytics tools.

  • http://www.chegadget.com/ Che Gadget

    This plugin is fantastic, thank you!