When working to produce content for the Web, you always have to remember the rule “content is king.” If you want users to get excited by the content and share it with their friends, you have to produce something those users will find exciting.
As we’ve talked about before, contests are one way to garner excitement with your users on the Web. A good example is CMT’s Country Strong Singing Challenge. Contestants compete to win the Grand Prize of a trip for two to Nashville, an opportunity to meet a Sony Nashville music executive, a visit to the set of CMT’s Top 20 Countdown show and the possibility to perform on CMT.
Due to the exciting nature of this contest, users who are fans of country music, the movie Country Strong, or CMT and who want to be seen as “in the know” will share this with their friends.
What are other examples of content that you’ve seen users naturally gravitate towards sharing?