New AddThis Analytics, Now With Audience Interests

Today, I have the pleasure of unveiling the completely redesigned AddThis Analytics, now with audience interests. This new suite of tools not only tells you what users have shared and how many clicks those shares have driven, but also shows you the topics that interest your sharers, influencers and clickers the most. Interests are displayed by levels of intensity versus a binary, “like” or don’t like.

Having a window into the interests of the people who share on a site is invaluable. By better understanding what influencers care about, you can optimize content to drive more sharing and – ultimately – traffic back to your site from social media properties. Everything is available immediately and can be viewed within your AddThis Analytics.

The technology underlying these new features is called the Implicit Interest Graph. Utilizing our reach of 1 billion unique users monthly and a powerful real-time data processing engine, we’ve created a digital map of the connection between people and the things they care about most.

The new AddThis Analytics is the first of many products we plan to release, leveraging our scale and this new technology, to give more value back to our publisher network. We’re excited about this release and the possibilities ahead.

As always, let us know what you think. We’d LOVE your feedback. Drop a comment on this post, start a thread in the forum, or e-mail us – justin@addthis.com

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  • http://http;greenworkgroup.com James DeMarzo

    I was amazed at India being in top 5 and also the personal touch (birthdays, simple thank notes,and other exchanges such as inquiring about ones family). I was also interested in facebook and changes in trends. most important is asking your targeted audience questions.

  • Tamela Glesener

    Hey! I simply wish to give a huge thumbs up for the good data you’ve right here on this post. I might be coming back to your blog for more soon.

  • http://on-affairs.blogspot.com Fe

    When I first use the AddThis button before in my old blog, it has no Analytics. I think you’ve done a great job on adding this functionality. I’ve just replaced my existing share button with AddThis and also recommended it to my employer to be used by his clients on their websites.

  • http://www.clearspring.com Justin Thorp

    @Fe, can you drop a note in our forum (http://addthis.com/forum)? There our tech support team can you get the issue resolved ASAP.

  • http://on-affairs.blogspot.com Fe

    @Justin, thanks. Fortunately, I don’t have an issue about AddThis. What I was trying to say is that way back in 2008, I think AddThis has no Analytics yet or maybe I was not just aware of it. So, I’m giving you a thumbs up in adding the AddThis Analytics. Thanks for your concern.

  • http://www.clearspring.com Justin Thorp

    @Fe, thanks for the thumbs up. :)