The Audience Tab – A Deeper Look Into the New AddThis Analytics

The Audience tab is one of the most exciting parts of the new analytics. We really gave you some new and juicy data. Your audience is one of, if not THE, most important part about your site. These are the people who bring you traffic, read your content, leave comments and hopefully SHARE what they like (and maybe sometimes what they don’t like). So, this is why we felt it was important to bring you more of what AddThis had to offer about the types of people visiting your site.

Here’s a breakdown of what you are getting when you venture into the Audience tab:

This is the Daily Active Audience Breakdown - with All Sharers, Influencers and Clickers

This is the Daily Active Audience Breakdown - with All Sharers, Influencers and Clickers

1. Daily Active Audience Breakdown with 3 different types of Users

  • All Sharers – all sharers from your site
  • Influencers – those whose shares get traffic back to your site
  • Clickers – people who click on shares

2. Top Interests of your overall audience (as well as the ability to sort them by the 3 types mentioned above)

Here is a breakdown of your audiences interests as well as the top search referrals that resulted in shares.

Here is a breakdown of your audience's interests as well as the top search referrals that resulted in shares.

  • This allows you to tailor your content to the interests of your users for a more engaging experience — for example, if an influencer who is interested in Computers & Tech is sharing something from you site, you can program in a few more tech-y articles or an Apple advertisement, etc.

3. Top Keywords for Search Referrals – discover which search terms resulted in shares

This is the Interest Comparison chart, where you can see how your site’s blend of interests compare to the average.

This is the Interest Comparison chart, where you can see how your site’s blend of interests compare to the average.

4. Interest Comparison - how does your site’s blend of interests compare to the average?

If you have any questions, please email us! Also, if you haven’t already, make sure you check out the new analytics post about the Content tab!


  • Anthony

    Awesome love this. Keep it up addthis :-)

  • http://facebook.com/juicefan Jessie

    well, that’s pretty cool. it’s interesting that the tab’s statistics depend on the very thing being measured – peoples’ engagement in the enterprise of online ‘sharing.’

  • http://annuaire.webege.com Michel Lavergne

    Two thumbs up !!
    AddThis is such a great tool. Thanks.

  • http://www.clearspring.com Justin Thorp

    Thanks guys. Let us know if you have any feedback. – justin@clearspring.com