I’m excited to announce two new ways to put your sharing data to work for you.
First up, our new Content Feeds let you access RSS and JSON feeds of your trending, most shared and most clicked content. Integrate these feeds into your web pages to surface your top content to users, keeping them engaged and keeping them on your site. Once enabled, these feeds can be publicly accessed with no rate limits, making them a great complement to our Analytics API. The options will let you customize your feed for a particular time period or domain, or get service-specific content like “most shared to Facebook”.
Second, we’ve expanded our Analytics API to serve up audience data on your sharers, clickers and influencers and insights into their interests like Travel, Sports and Finance. These new metrics help you answer interesting questions like “what are my influencers interest in” and “which sharing service is sending the most clickers back to my site”. You can also access data on which search terms and referring domains generated the most shares on your site. This update brings the Analytics API up to speed with the audience insights reports we released in December.
We hope you enjoy these new analytics features, we have more on the way. If you come up with some cool use cases, drop us a note in the comments.