The AddThis Analytics are an extremely useful tool for Social Media Optimization. We want to make sure you are taking advantage of the data we provide you to really gauge your audience and how they are interacting with your content.
- Tracking overall outbound shares and inbound clicks back to your site. This not only helps you to see what content and topics are resonating with your users, but also encourages more frequent posting.
- Knowing which services are the most popular among your audience. Are there other ways you can increase your site or brand presence on that network?
- Using the Audience Analytics to help tailor your content. You can plan articles around your users interests as well as target ads to your influencers.
- Seeing what days of the week content is shared the most. This can help you to plan the timing of when certain articles get published.
How do you use the AddThis Analytics? We’d love to hear from you. Please take a few moments to answer some survey questions to help us gauge how you interact with your AddThis data.