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Track Copy and Paste Shares Using Address Bar Analytics, Get Real-time Perspective with Live View

We’re introducing several new features that make AddThis the first sharing platform to enable you to see all sharing activity occurring from your site in real-time.

AddThis Analytics enable you to track how sharing to Facebook, Twitter, Email and other services impact your traffic.  To date, our analytics covered sharing occurring solely through our tools.  Today, however, we now give you the ability to track one of the biggest sources of shares – URL’s that are cut and pasted from the address bar – using Address Bar sharing analytics.

Address Bar sharing analytics give you the ability to track URLs that have been sent via emails, IMs and to forums using copy/paste. This captures a whole new segment of sharing that we have found to be up to 10x that of using social buttons. You now get a larger picture of where your direct traffic is coming from and how your users are really sharing your content.

We’ve also launched a Live View dashboard, which displays shares and clicks as they are happening. You can even open up a map to see our Geo Live View, showing shares and clicks popping up in the geographical location that they are happening!

With these new tools, you will gain even greater insight into what content is resonating with your users as well as gauge when and how certain articles gain traction. You can start making real-time editorial decisions to maximize your users’ engagement. Try them out and find out why partners like ‘USA Today’ are excited to use these tools.

We’ve also launched the ability to track activity from native Facebook LikeTwitter tweet and Google +1 buttons.  This is just the beginning of a larger analytics and data API push – stay tuned.

Check out this video for more information:

Or read the press release here.