Crunching Data…

One reason I love working at Clearspring is the awesome data processing power we have. Inspired by the 2012 election cycle, I wanted a better understanding of where in the United States Mitt Romney was generating the most interest.

The intensity map below shows that former Governor Romney is drawing lots of interest in his home states of Massachusetts and New Hampshire and in the next primary state, South Carolina. The state that is most interested in Romney is Utah, and not far behind is Georgia. Advertisements running for Romney in South Carolina are being seen by Georgia residents. Note that I normalized the data based on the percentage of population in each state with access to the Internet. We look forward to sharing more election data throughout the 2012 election cycle.


  • wow sounds great.

  • Very interesting. But speaking of interest I must ask this … how exactly are you generating the data to process? I mean, what constitutes an expression of interest in Mitt Romney?

    Once there was a way of identifying who was interested I can understand how the data could be organised like this but how could you possibly gather so much information to begin with? It’s simply mind boggling!