Last month, we turned on Text Copy Tracking for WordPress and Blogger publishers; we will be turning on Text Copy Tracking for all AddThis publishers in the next few weeks. Text Copy Tracking gives you insight into the keywords your audience is copying to their clipboards.
What is Text Copy Tracking?
Text Copy Tracking captures the text users copy to their clipboards from your site. We do not track what users do with these copied keywords, but it is likely that many are put into a search engine. These keywords should give you a better idea of your audience’s specific interests and reveal opportunities to keep users engaged with your site. For privacy reasons, we omit any copies that appear to be a URL, an email address, or a phone number. You can use it on any page, but it will only be active for site visitors who are using a supported browser.
Do I need to upgrade my AddThis code to get text copy tracking?
No, we will push this change automatically; all you have to do is sit back and start watching your analytics live view. If you want to turn off text copy tracking, you will have to update to the latest AddThis code.
What happens if I want to turn off copy text tracking?
We understand some users may not want this feature–so you can easily disable text copy tracking. To do so, edit your AddThis code to set the data_track_textcopy property to false on the addthis_config object. You can get more details here.
As always feedback is appreciated via comments below.