To commemorate the “greenest” day of the year, we looked at some of our network data to see what was going on in the social world on Earth Day 2012. Some of the most interesting stats were around printing and which countries are the most conservative when it comes to limiting their paper usage.
A few fun tidbits:
- 7% of social actions measured through AddThis’s sharing tools are people printing.
- In the United States, 11% of actions measured through AddThis are people printing.
- The French print twice as much as the rest of the world.
- Also getting a failing grade is Sweden – the Swedish are printing 20% of the time.
- The most environmentally friendly social countries are Brazil, India, Turkey.
- Mexico, Spain and Italy are just a few of the countries that print 7% of the time through our sharing tools.
Sharing to social networks is environmentally caring as it reduces the need to produce as much physical content, which then reduces waste.
We also saw a 200% increase in interest for the term “Earth Day” on the actual day of the celebration, April 22. There was also a small spike on Friday, April 20 due to a high volume of articles being published about weekend activities surrounding the “holiday”.