AddThis Blog

Sharing is Environmentally Caring! And Which Countries are Socially Green?

To commemorate the “greenest” day of the year, we looked at some of our network data to see what was going on in the social world on Earth Day 2012. Some of the most interesting stats were around printing and which countries are the most conservative when it comes to limiting their paper usage.

A few fun tidbits:

Sharing to social networks is environmentally caring as it reduces the need to produce as much physical content, which then reduces waste.

We also saw a 200% increase in interest for the term “Earth Day” on the actual day of the celebration, April 22. There was also a small spike on Friday, April 20 due to a high volume of articles being published about weekend activities surrounding the “holiday”.