Blog

Welcome to the Games of the XXX Olympiad

The 2012 London Olympics promise to be the most social Olympic event ever as ten thousand athletes from 204 nations gather to compete in over 300 events. The athletes won’t be the only ones competing, however. Dozens of brands will also compete for the attention of billions tuning in to watch the games online and on TV, and AddThis will provide insight into both competitions.

We’re creating an Olympics Daily Scorecard to give you the scoop on what will unfold in London. Even if you can’t be there in person or watch the events live, you’ll still be able to get real-time insights into the games.

Olympics Tag Cloud


Trending Content
Catch up each day on the top trending content about the Olympics across the web. Compare which stories are most popular in the United Kingdom where the Olympics are being held versus the United States and the rest of the world.

Brand Scorecard
We’ll be handing out daily medals to brands who are excelling at getting their message out. The Brand Scorecard will unveil day-to-day changes in things like social mentions, social advocates and other metrics.

Daily Wrap-ups
Each day we’ll also take a closer look at trends that emerge as the Games progress. These daily wrap-ups will use real-time data from across the AddThis network to explore the unexpected events and individual athletic performances that make the Olympics so exciting.

We wish all of the nations, athletes, and brands luck as they compete for the gold.

  • It’s crazy how much social media phenomena has changed the global scope. It’s kind of reminiscent of what the Olympics has done for the world!