We have a new Gold medal winner in our social brand analysis of Olympic sponsors… and it’s United Airlines! Chobani took home the Gold for the first two days, but all those Olympics-decorated planes flying the Olympic and Paralympic athletes have clearly made an impression.
The Silver goes to McDonalds today. In addition to promoting a trip to the closing ceremonies, their “We All Make the Games” campaign is promoting their “Favorites under 400 calories,” connecting to the healthy, get-moving message of the Olympics. The Bronze goes to Coca-Cola.
Kellogg’s jumps into the top 5 with the most write-ups, a huge 29% increase. This life likely connects to their new campaign on the how great athletes start their days.
Another big social move today was made by Samsung with the second day in a row of more than 5,000 new Twitter followers, coinciding with the launch of their Samsung Galaxy S3.
See here for more detail on how and what we’re tracking.
Don’t miss daily updates on top trending articles/content in the US, UK and around the world or write-ups of the most interesting social insights we find during the Games. All available daily on the Scorecard. Follow us on Twitter as we live tweet and share activity during the Games, too.