Our hearts go out to Jordyn Wieber for how Day 2 of the Games turned out for her. Fortunately, we’ve got better news for Omega, Kellogg’s and Nike. Sunday turned out to be a triumphant day for the three brands that medaled in our XXX Olympiad social brand analysis.
Omega came in strong bumping Nike and Kellogg’s from the number 1 and 2 spots after the first day of the games. The official timekeeper of the Olympics, Omega scored the Rolling Stones’ ‘Start Me Up’ for use in their ads and it seemed to resonate yesterday with a 26% lift in social mentions and nearly 100 new followers.
Not a bad day for the other medalists. Kellogg’s took the lead in media mentions and Nike blew the competition out of the water gaining more than 4k Twitter followers.