Olympic related content sharing peaked at 11am ET yesterday, but the ladies of the London Games kept audiences abuzz throughout the day. First, huge congratulations to five time gold medalist and record-setting Olympian, Kim Rhode! Pretty cool to see the exact moment when interest turned to action online.
Did you know she has a classic car collection, the highlight of which is a 1965 Shelby Cobra Kit she rebuilt herself? We didn’t, but it was one of the most common terms associated with her name when people were sharing!
There was a huge spike in social activity between 7 and 8 pm ET on Sunday related to the Women’s Gymnastics All-Around. By 8pm there was an 8,600% increase in mentions of Jordyn Wieber. The news was better, if not as chatted about, for Gabby Douglas whose lift in mentions peaked at 1,110% around 8pm.
Controversial tweets about former US soccer player Brandi Chastain caused an immediate 200% increase in social mentions about vocal US goalkeeper Hope Solo.
And, we know it’s not all about the ladies. In fact, while the US and the globe is most interested in where and how to live stream the games and what people are wearing, the UK has heavier things on their minds. The most shared article yesterday discusses the economic ramifications of the games to their region. Keep an eye on what content is making the rounds in the US, the UK and worldwide at addthis.com/olympics.