Missy Beating Phelps, Lochte in Social Mentions; 400% Increase for Gold Medal Winner Gabby Douglas

It was a busy day for Team USA yesterday with lots of exciting results! We took a dive into our data to see who is getting the most buzz.

Michael Phelps grabbing the gold in the 400 IM race and Ryan Lochte right behind him claiming silver. But despite their successes Missy Franklin still saw the largest increase in interest on July 31st with a nearly 250% increase in interest* across the AddThis network:

Another popular set of athletes this week has been the women’s gymnastics team, who won the the group gold only a few days ago. Then, last night, Gabby Douglas made Olympics history, becoming the first African American to win the individual all-around gold medal. This exciting event is made clear with a 450% increase for Gabby on the network:

It was an amazing night for all watching and we can’t wait to see what happens next. Go USA!

*Measured by shares, clicks and searches