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McDonald’s Wins Tie-Breaker for Gold with Impressive Following

McDonald’s and Kellogg’s were neck and neck yesterday with social mentions each increasing by 6%. For the second day in a row, McDonald’s increased Twitter followers by more than 1,600 users. Looks like folks are really responding to The Simple Joy of Winning. In the UK, the We All Make the Games campaign strategy that puts “user generated content front and centre of Olympic advertising” is exceeding the fast food chain’s expectations.

Nike takes home the bronze. Will the impressive 3,000+ increase in Twitter followers lead to a Gold for the retailer tomorrow? Stay tuned to the Daily Scorecard and we shall see…

8.9 Olympic Brand Scorecard