United, Chobani Back on Top

The official airline of Team USA is a gold medalist in our Olympics brand analysis once again today after a 14% increase in media mentions yesterday. With a considerable margin between them, Chobani takes the silver followed by Hilton with the bronze.

Also of note, Samsung increases its Twitter follower count by quadruple digit numbers for the second consecutive day. Though it may be due to Apple and tablet related news, the TV spots narrated by Matt Damon are no doubt helping the brand stay top of mind.

8.11 olympic scorecard

  • The subtle and not so subtle use of media mentions seem to be the actual application referenced by when a butterfly flutters its wings in Japan we have rain instead of sun in New York. Thank you for your insights and figures. Although I am a small fish in the seo ocean it does help a lot to have this kind of information available. Great work!