Gold, Girl Power and Greek Yogurt: 2012 London Olympics Wrap-Up

Girls Got Gold

They are women, watch them win! A huge trend at the this year’s Olympic games was the US women dominating, in their events and socially. Not only did they take home 29 gold medals – more than most countries! – they also beat out their male counterparts in the battle of social mentions on the AddThis network.

  • High school student Missy Franklin had more buzz than Michael Phelps and Ryan Lochte during the swimming events.
  • Hope Solo saw a larger increase in interest than Usain Bolt when both athletes had career showings on August 9th.
  • Overall, swimmer Missy Franklin, gymnasts Gabby Douglas, Aly Raisman and Jordyn Wieber, and beach volleyball queens Misty May-Treanor and Kerri Walsh saw more social activity than Olympic media dominators Michael Phelps and Usain Bolt.

It was only fitting that the original Girl Power group, the Spice Girls, reunited for the closing ceremonies to spice up your life.

Chobani Crowned Brand Champ

We’ve been tallying scores daily to see which Team USA sponsors and other top advertisers were leading the pack with their Olympic campaigns. It was an impressive field of competitors including veterans McDonalds, Visa and Coca-Cola. But newcomer Chobani Greek Yogurt ultimately came out on top!

Chobani launched their first TV campaign only 16 months ago, so hats off to them for such a successful showing at this year’s games. The silver went to Kellogg’s and Visa took bronze.

Congrats to all the advertisers on a great 2012 Olympics!

Sports Getting Social

So we know the athletes who were talked about and the brands that made a bang, but which events overall had people atwitter across the social web? Gymnastics, swimming and beach volleyball!

Is it just us or are we seeing a trend with provocative uniforms and most talked about events? The tighter the fit, the more vocal the audience? Just sayin’. ;)