AddThis Olympics Winners [Wrap-Up Infographic]

Here at AddThis, we are missing the Olympics, so we pulled together some interesting tidbits from sharing across our 14 million sites.  We looked at social mentions, the ultimate measure of user engagement.  Mentions bring together all types of original shares and searches to Reddit, Twitter, Facebook, or whatever service you’re into.  With that measure, here are some Olympics winners:

  • #1 social network for sharing: Facebook
  • #1 brand for increasing their number of social mentions: Chobani
  • #1 sport in total mentions: Swimming
  • Sport with the highest lift in social mentions: Gymnastics
  • #1 athlete in mentions: Michael Phelps
  • Athlete with the highest lift in mentions: Gabby Douglas (and women athletes overall)

(Click image for larger version.)

  • Mark Johnson

    why did Chobani greek yoghurt mentions go up during the Olympics ? that brand isn’t even sold in the UK.