Introducing a new weekly blog feature! We’re always talking about the size and scale of our 14M domain network because we’re proud and humbled to be connected with so many of you and the great work you’re doing. We are inspired by all the different ways publishers and site owners customize our tools to create beautiful and unique web experiences for their users. It’s about time we start highlighting some of the standout integrations of our tools. So, welcome to the very first AddThis Site of the Week!
Letters of Note is a blog that gathers interesting notes, postcards, memos and other forms of correspondence from time periods throughout history. We appreciate the simplicity of their design because it lets the content stand on its own.
Letters of Note uses the new AddThis sharing menus to create a streamlined experience for users to share the amazing and often inspirational content. We love how the button blends into the site unobtrusively, suggesting that users share with what feels like a gentle nudge. It feels almost like you should share because it blends so well with the user flow. Maybe we’re biased, but we love the orange! Then, once the user shows interest in sharing by mousing over or committing to a share by clicking, the full menu puts an array of custom options at their fingertips.
Initial results show that the new menu increases sharing by 11% across brands and, since our launch, the expanded menu has seen a 4x lift in shares.
We look forward to featuring more of the amazing sites that use the AddThis tools and hope that by doing so, we will promote creative ideas as well as highlight some best practices for using our tools.
If you ever want to submit a site for AddThis Site of the Week, please feel free to shoot us an email.