Yesterday AddThis CEO Ramsey McGrory introduced Smart Layers, an easier way to get more traffic and followers with one piece of code. In this post I’ll go into a little more detail about how to get Smart Layers, what to need to do if you already use AddThis tools (hint: nothing!) and some simple ways to customize Smart Layers for your site or blog.
Smart Layers was designed with three objectives in mind: drive more traffic and followers with one piece of code, optimize that experience for mobile tablets and phones from the beginning, and help publishers and bloggers simplify their pages by offering social tools at the right time yet out of the viewer’s way.
Getting Smart Layers is easy – just go to http://addthis.com/smartlayers. The only information you need to provide is URLs for your social media profiles on Facebook, Twitter, and any other sites where fans can follow your brand.
Be sure to include URLs to your social media profiles so fans can follow you!
Pro tip: Don’t forget to sign in if you’re already an AddThis member or create an account – all it takes is an email address – so you can get free analytics reporting on your site’s Smart Layers.
That’s it! Just copy the one piece of code, paste it into the HTML of your pages anywhere between the <BODY> and </BODY> tags, and you’re done. Optimized mobile experiences will instantly appear for visitors on tablets and phones. We’ll be releasing Smart Layers plugins for WordPress and other popular CMS platforms soon.
Already Use AddThis Tools?
If you’re already using AddThis tools and want to install Smart Layers, no problem. Smart Layers works seamlessly with other AddThis tools such as Sharing Buttons or our Welcome Bar.
Pro tip: You can compare how many shares, clicks, and follows your site gets with our in-page tools vs. Smart Layers (or even both). AddThis analytics reports are designed to help you monitor shares, clicks, and follows – even in real time – and understand which content is most effective at driving engagement. Here what’s called an “A/B test”: note how many shares, clicks, and follows your site got last week (“A”); now install Smart Layers and watch what happens for the following week (“B”). We’re confident you’ll see a big difference!
Use AddThis analytics reports to measure traffic, followers and engagement
Customizing Smart Layers
There are several simple ways you can configure Smart Layers when you grab the code, such as turning layers on and off, placing the Share Layer on the right or left, and choosing from several color themes.
You can also use our Smart Layers API to select specific sharing services (though you’ll get better performance by allowing the Share Layer to auto-personalize), assign themes to individual layers, move the mobile Share and Follow buttons, and control which links show up as recommendations.
Send Us Feedback
Let us know what you think about Smart Layers, and how this new tool has performed on your site or blog. Send us some feedback – we’d love to hear from you.