AddThis Blog

10 Tips to Make Your Content More Engaging

Our team works with publishers of all sizes. Here’s what some members of the team have seen to be tried truths that can help you increase engagement with your site’s content.

1. Trust the Data

“Tune your content and strategy based on what the data is telling you about your audience. Take advantage of AddThis preferred services and analytics.” –– Paul

2. Create Good Content

“Engaging your visitors starts with creating engaging content. Log in to your AddThis dashboard to understand how your readers are engaging with your content.” –– Scott

3. Be Helpful

“Think about how you can provide content that can help someone solve a problem, do something better, or take the next step.” –– Ifdy

4. Serve Your Audience

“Give your audience what they want and not what you think they need.” –– Elizabeth

5. Use External Events

“Whether it’s a basketball playoff or a TV show premiere, if it naturally relates to your content, take advantage of the conversations happening in real-time.” –– Kara

6. Optimize Your Site Performance

“Optimize your visitors’ experiences by using tools and best practices that make your site feel fast and responsive.” –– Greg

7. Streamline Your Site Layout

“Too many options can distract your visitors. Use what you know about the visitor to streamline your site, and focus their attention on your content, products, and ads.” –– Charlie

8. Test, Test, Test

“Your analytics are your best friend. Use them to guide your content development, and test, test, test to fine-tune your strategy.” –– Dave

9. Simplify Your Content

“Less copy, more graphics. People like to read, but in smaller amounts. Reel them in with good design and they’re more likely to want more.” –– Emily

10. Use AddThis

“Smart Layers is designed to give your site visitors clear calls-to-action to engage with your site, including following, sharing, and reading more of your content.” –– Matt

Get Started!

Get on the road to more engagement on your site by first checking out Smart Layers!