Thanksgiving Data Trends to Gobble Over [Infographic]

Thanksgiving is a holiday characterized by food comas, friends, and family. While some traditions stand strong among American families, diet trends and new events have shaken up the typical Thanksgiving celebration. Using data from the AddThis network, we looked at social data trends of traditional and non-traditional Thanksgivings.


We found that Pinterest was a popular place for sharing traditional and non-traditional recipes alike, while staples-like turkey recipes are being printed for easy access. Events like turkey trots, which have risen in popularity over the past few years, are generating a strong social presence. Keeping in mind how your audience is engaging with holiday content and keeping an eye on up-and-coming trends will allow you to stay relevant and reach the right audience. Read on for more data bites to gobble up this Thanksgiving!

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  • Pinterest snippets in my Facebook feed are more responsible for binge eating than TV commercials :) Great Platform & solid marketing information AddThis!

  • LOL, absolutely! Our stomachs wouldn’t stop growling while we worked on the infographic. ;) Thanks for stopping by, Julie!

  • Turkey day! Gobble gobble

  • Giggle!

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  • HannahHudson

    Mmm Pecan pie. Now I’m hungry. But seriously, I think I’ll head on over to pinterest for some alternative vegetarian Thanksgiving recipes. Do they also have Thanksgivikah recipes?

  • Andrew Greer

    I love the simple graphics here! Who is the designer for these?

  • Sweet! Thanks! We have in-house designers that worked on it. Check out our creative director on Twitter: @jeffwongdesign

  • Jeff Lobdell

    It would be nice if this pinned to Pinterest without being small & blurry. You guys are new at this I’m guessing?

  • Ah, we see your point. Good feedback. Thanks!

  • Mike

    What fonts did you use here?

  • Helvetica Neue Condensed. :)