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Chobani and Medal Counts Drive Olympic Engagement

As week one of the Sochi Olympics wraps up, Chobani had the greatest increase in social engagement in the past week, knocking out official Olympic sponsors with memorable commercials like Visa and P&G.

The difficulty of getting the Greek yogurt to Sochi contributed to this large lift. Unexpected events can really drive social engagement!

Domestic Partners

The official audio/video equipment provider Panasonic took the lead early on for the worldwide sponsors. McDonald’s picked up the pace early this week with their commercial comparing McNuggets to the gold medal.

Worldwide Partners

And while top content across the globe varies, everyone is interested in medal counts! Here are some of the most shared content by country: US, Russia, and Norway.

U.S.:

Russia:

Norway:

Who is your favorite Olympic sponsor this year?