5 Proven Ways to Boost Sharing on Your Site


Over the last few months, we’ve been talking to bloggers and crunching the numbers to discover ways to increase sharing for anyone who owns a website. What we found is that there are a few simple things that you can do (now) to increase sharing on your site.

1. Step Up Your Sharing Buttons

Are you still using the standard sharing buttons provided by the social networks? If so, using AddThis buttons could boost sharing by 22%. Better yet, our Sharing Sidebar can increase performance up to 244%!

Of course, your mileage may vary, so focus on creating interesting, original content that your visitors want to share. (Hint: you’ll know this by looking at what content performed well in your analytics.)

2. Make it Personal

Your site visitors don’t all fit the same mold. So why show all of them the same sharing buttons? AddThis tools customize which sharing buttons display for your visitors to make it more relevant.

This personalization benefits you, too. Personalized sharing buttons increase sharing up to 15% over regular buttons––and every bit helps!

3. Make it Relevant

Speaking of making it personal, you want your visitors to have a relevant experience as well. That’s why we offer Recommended Content widgets that give personalized content recommendations so they’d get hooked on your content. Here’s what one of the content recommendation widgets look like:

4. Know Your Audience

A lot of people put too much effort into optimizing their website for Facebook and Twitter. However, the smart thing to do is look at where your shares are coming from and optimize for those visitors.

Some bloggers that we talked to get 5-10 times as much traffic from Pinterest as Facebook. They tend to take that into account, and make sure they have the big beautiful photos that Pinterest users love.

5. Say Hello!

Did you know that our Welcome Bar can show a custom message to visitors from any social network? That way you can ask them to share your content on the network they just came from.

It sounds so simple, but using the Welcome Bar to customize your message asking your visitors to share your content can be more effective than sharing buttons alone––approximately 147% more effective.

Bonus Tip:

To easily activate mobile-friendly sharing, following and content recommendation tools for your website (like the one in #3), upgrade to AddThis Pro or activate your tools today!

  • http://www.baohothuonghieu.net/ malisa

    thanks for sharig

  • http://www.digiclayinfotech.com purva mittal

    interesting, i already share your website , than commenting as well say thank you ;) I Completely agree with above tips to increase website traffic!

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  • http://www.youtube.com/user/1112223333111 Cartel

    LOL addthis and all its prefix’s are blocked in my hosts file and noscript and adblock.

  • http://addthis.com/ AddThis

    If you need a hand with anything relating to using our website tools, please feel free to email help [at] addthis [dot] com and our support team can assist.

  • Funnystash.com

    I added this code (recommend boxes) like 9hrs ago and still haven’t seen any change, how long does this take does it even work, i’m being told the code is verified but i’m seeing absolutely no change on my main page!!!

  • Funnystash.com

    Oh wait, it started working didn’t realize i had to wait 26hrs ˚◡˚ awesome little feature

  • http://addthis.com/ AddThis

    Yes, there is a delay before the tool starts pulling in content recommendations. We usually recommend giving it 24-48 hours. You can learn more about optimizing this tool here: https://www.addthis.com/blog/2014/07/03/optimize-your-content-recommendations-with-open-graph-tags-2/#.Vugy4BIrLdd. Feel free to let us know if you need a hand with anything :)