When’s the Best Day and Time to Post on Social Media?

It’s the age-old social media and content marketing question: when’s the best time to post on social media?

best-time-to-post-on-social-media-addthis

Your social analytics can give you an indication of when your audience is engaging with your content, and there are tons of blog posts out there offering you sound advice on when you should post your content on social media. But it’s not enough to just know when your visitors are online, but when they’re engaging online (i.e. clicking, sharing, emailing, and even printing).

We took a look at our proprietary data based on 14 million sites using our tools worldwide (that’s about 3 billion pageviews a day), to help you optimize when you should post your content, including the day, time, and social network. Here’s what we found for Facebook, Twitter, LinkedIn, and Pinterest.

Facebook, Twitter in the daytime. Pinterest in the evening.

First, we looked at clicks and shares to see when users are consistently engaging with content the most during an average week. Keep in mind that all times are Eastern Time.

Facebook Twitter LinkedIn Pinterest
Shares 9am-11am, 12pm 10am-12pm 10am, 2pm 3pm, 8pm
Clicks 3pm-5pm 3pm-5pm 1pm-2pm 8pm-10pm

Most sharing to Facebook, Twitter, and LinkedIn happens in the morning, when people get to work. Consequently, clicking (which is different from sharing) tends to dominate Facebook, Twitter, and LinkedIn in the afternoon hours. Pinterest users have the most activity in the evening hours when readers both share and click content as they’re winding down after work.

Tip: So, if you’re looking to increase clicks on your company’s social channels, try posting your content in the afternoons. instead of the mornings

Aim for the peaks every week.

We also looked at the peak of the week to see what day and time had content engagement spikes in an average week.

Facebook Twitter LinkedIn Pinterest
Clicks & Shares Thursdays,
9am-12pm
Fridays,
2pm-3pm
Tuesdays,
10am-11am
Wednesdays,
1pm-2pm

It’s interesting to see that each social network has a different peak day and time; not everyone engages with all social networks at the same time. Common sense if you think about it.

Tip: If you’re posting your content across social networks, maximize engagement by posting on the peak day and time of those networks.

As much as data can be useful, don’t forget to think about the human aspect of sharing. Think about your own behaviors and habits on social networks. When are you most likely to share content and using what social media network? When do you have breaks at work? What social network do you find yourself scrolling through when watching TV at night? Chances are, your audience’s behaviors may not be that far off from yours.

This is only the beginning of what AddThis can do to help you reach your audience. Contact AddThis to learn more about what we can do for you!

  • http://www.dumadu.com/ Free Online Games

    Thank a lot!

  • Utron Electronica

    from where you get the statistics? General from all data you get or only US?

  • http://addthis.com/ AddThis

    We looked at global data based on U.S. Eastern Standard Time. Hope this helps!

  • biggy

    video

  • biggy
  • http://www.toushenne.de/ Robert Weller

    I could live with “Facebook, Twitter in the daytime. Pinterest in the evening” but the ‘perfect’ timing is very depend on the target audience so there really is no general optimum. Wouldn’t you agree?

  • http://billcollectorshateme.wordpress.com/ Bill Collectors Hate Me

    That’s very interesting but as for myself and my blog audience, they are used to seeing new content every weekend so shifting my posting schedule to match peak hours is not an option.

  • http://billcollectorshateme.wordpress.com/ Bill Collectors Hate Me

    That’s very interesting but as for myself and my blog audience, they are used to seeing new content every weekend so shifting my posting schedule to match peak hours is not an option.

  • http://addthis.com/ AddThis

    That’s a good point. If you already know when your specific audience is present, it’s good to stick to that schedule. It would be interesting to see if Tweeting content around the peak times would captivate a new audience.

  • http://addthis.com/ AddThis

    It’s true. The time your target audience is online is the ideal time to post your content so they’d see it. We tried this ourselves, however, and saw a good number of followers engage with our post during peak hours. It doesn’t hurt to try! :)

  • http://addthis.com/ AddThis

    It’s true. The time your target audience is online is the ideal time to post your content so they’d see it. We tried this ourselves, however, and saw a good number of followers engage with our post during peak hours. It doesn’t hurt to try! :)

  • http://www.toushenne.de/ Robert Weller

    I’m sure it doesn’t. We just need to keep in mind the lifetime of a post on different platforms. A tweet for example probably won’t get any reactions an hour after it has been posted. Either followers see it immediately when you hit the publish button or they don’t at all. Depends a lot on the platform and is an all together different (or easier) matter on a blog where there is only your post.

  • http://addthis.com/ AddThis

    Valid point. The nature of the social networks is a big determinant of how a publisher should structure their strategy. Thanks for chiming in, Robert!

  • http://www.toushenne.de/ Robert Weller

    Oh you’re welcome! I love AddThis and this blog’s design so I’m here regularly ;-)

  • http://addthis.com/ AddThis

    Aww shucks, thanks Robert! :D

  • spelling man

    Typo? Tip: If you’re posing your content across social networks, posTing ?

  • Mohamed Shimran

    Is that UTC-05:00 ?

  • Mohamed Shimran

    Is that UTC-05:00 ?

  • Betsy

    blogger?

  • http://addthis.com/ AddThis

    Yes!

  • http://addthis.com/ AddThis

    Good catch, thanks!

  • http://www.thetravolution.com/ Cristina

    I highly disagree – I get much of my Facebook hits after dinner hour between 6-8pm. Pinterest sees high activity on weekends Sat and Sun – Pinterest demographic are moms and weekends are when they are home and spend most of their time searching for creative planning and ideas. Not sure where your stats came from. I’ve done much research on this

  • http://billcollectorshateme.wordpress.com/ Bill Collectors Hate Me

    I agree in that nothing is written in stone. There are variables in everything in life. Just do what feels right and works for you.

  • http://addthis.com/ AddThis

    Hi Cristina, thanks for chiming in. Just so you know, we took a look at engagement across the 14 million website in our network to see when the most sharing/clicking occurred, and this is what we saw. Of course, you should definitely do what you’ve seen works well with your target audience!

  • Mike Hendrix

    Reminds me of people with assumed constraints and fearful of change. Would it hurt to test a new approach?

  • Amy

    I’m new to following you all on this blog and I love it! Sounds like a lot of negative comments to this post below, but I think it’s great. Keep it up.

  • http://addthis.com/ AddThis

    Thank you, Amy!

  • Dario

    I’m from Italy. I read that that all times are in Eastern Times. So, if I want to post on Facebook for an audience located in my country (CET Time), shall I share around 1pm-3pm and 4pm?

  • http://addthis.com/ AddThis

    Good question, Dario. We looked at the data globally but marked the peaks on U.S. Eastern time. You should try posting it at that time (which is 6pm your time) to see if you get more clicks and shares. That said, you’ll also want to check your analytics to see if your specific audience is engaging with you at a different time. The key is to be present when your audience is. Hope that helps!

  • http://www.moonbridgemillionaire.com/ Moon Bridge

    Sincerity Is Not Dead ,,,Agree ??

  • http://indianccnumber.blogspot.com Susanta Chakraborty

    Which regional time schedule has been considered in the article? can you provide GMT so anyone can calculate. And from my sites reports I have found Tuesday, Wednesday and Thursday are the best. 2pm-4pm are most active pacific time

  • http://addthis.com/ AddThis

    We calculated globally using Eastern Time zone, but this is only to give you a starting step in figuring out what works best for your audience. If you already know the times of when your audience engagement peaks, you should continue driving your strategy around that.

  • http://mldesignworks.com/ Lisa Edmundson-Hacker

    Thank you for posting this! I like it that it gives me a place to start. I will try the times that you found popular and see how my followers like it. I have had some success with posting early in the morning on Facebook, but many of my followers are overseas. I guess that would be afternoon/evening for them. So, maybe it’s not a bad idea to be a little all over the board for me, since I have people everywhere that look at my page. Did your research give any insight into global activity?

  • http://addthis.com/ AddThis

    We actually did take a look at global activity, and figured out these peak times from there. Let us know how your experiment works!

  • http://addthis.com/ AddThis

    We actually did take a look at global activity, and figured out these peak times from there. Let us know how your experiment works!

  • Alberto

    Good inormation! Just curious as to the exact methods you used to capture this infromation!

  • therealjawss

    I think every brand may have a different peak hour of engagement (for each social network), depending on the demographic of their audience, or even season in the year. The best way is really to regularly look at the analytics offered by your social media toolset, some make it easier to figure out than others.

  • http://addthis.com/ AddThis

    Correct!

  • Tyrone Hazen

    Any chance you can share some additional data with us? Perhaps charts or graphs? I’d be interested to see what the “second best” times/days are for each network. I don’t yet have an audience, so the info you have shared will be very useful to me to get started, then I can make adjustments based on my audiences’ behavior once I have a decent following. Would love to know more!

  • http://www.enthuse.me/alexbulat alexbulat

    Kara, what time zone are you talking about? EST? Greenwitch? Which one?

  • http://keydifference.com/ Jeny

    interesting

  • Harsh Vardhan

    Cassella, thanks for the info
    Im an indian and active updater on facebook…….
    Usually when I log in at 9pm- 11:45pm, i see more than 16 of my friends online but posting at night does shows a little at other’s newsfeed the next morning so can you help me a bit?

  • http://addthis.com/ AddThis

    The best thing you could do is to keep testing different times to post content on social. If your a Page manager, you can schedule posts ahead of time so you don’t have to be logged on to do it. Hope this helps!

  • http://addthis.com/ AddThis

    Eastern Time.

  • http://addthis.com/ AddThis

    We’ll take that into consideration for a future blog post. Thanks for stopping by!

  • http://addthis.com/ AddThis

    We looked at sharing across our network of 14 million sites!

  • Jürgen Stollin

    Makes it a difference in which Country you are?? Or which hour’s you mean? For myself is the Timing not so import end. I have readers in Tenerife/Spain and in Germany/ Austria /Swiss…..

  • http://addthis.com/ AddThis

    No, we looked at global data based on Eastern Time zone. As it says above, the best thing for you to do is test different times with your audience and see which one performs best!