When’s the Best Day and Time to Post on Social Media?

It’s the age-old social media and content marketing question: when’s the best time to post on social media?


Your social analytics can give you an indication of when your audience is engaging with your content, and there are tons of blog posts out there offering you sound advice on when you should post your content on social media. But it’s not enough to just know when your visitors are online, but when they’re engaging online (i.e. clicking, sharing, emailing, and even printing).

We took a look at our proprietary data based on 14 million sites using our tools worldwide (that’s about 3 billion pageviews a day), to help you optimize when you should post your content, including the day, time, and social network. Here’s what we found for Facebook, Twitter, LinkedIn, and Pinterest.

Facebook, Twitter in the daytime. Pinterest in the evening.

First, we looked at clicks and shares to see when users are consistently engaging with content the most during an average week. Keep in mind that all times are Eastern Time.

Facebook Twitter LinkedIn Pinterest
Shares 9AM-11AM, 12PM 10AM-12PM 10AM, 2PM 3PM, 8PM
Clicks 3PM-5PM 3PM-5PM 1PM-2PM 8PM-10PM

Most sharing to Facebook, Twitter, and LinkedIn happens in the morning, when people get to work. Consequently, clicking (which is different from sharing) tends to dominate Facebook, Twitter, and LinkedIn in the afternoon hours. Pinterest users have the most activity in the evening hours when readers both share and click content as they’re winding down after work.

Tip: So, if you’re looking to increase clicks on your company’s social channels, try posting your content in the afternoons. instead of the mornings

Aim for the peaks every week.

We also looked at the peak of the week to see what day and time had content engagement spikes in an average week.

Facebook Twitter LinkedIn Pinterest
Clicks & Shares Thursdays,

It’s interesting to see that each social network has a different peak day and time; not everyone engages with all social networks at the same time. Common sense if you think about it.

Tip: If you’re posting your content across social networks, maximize engagement by posting on the peak day and time of those networks.

As much as data can be useful, don’t forget to think about the human aspect of sharing. Think about your own behaviors and habits on social networks. When are you most likely to share content and using what social media network? When do you have breaks at work? What social network do you find yourself scrolling through when watching TV at night? Chances are, your audience’s behaviors may not be that far off from yours.

This is only the beginning of what AddThis can do to help you reach your audience. Ready to see what AddThis can do for your site?


  • https://milliommilesaga.wordpress.com/ Julianne

    These days and times make a lot of sense to me. Thanks for the tips, with a new travel blog I am trying to gather useful info. Love your site! Ciao.

  • http://addthis.com/ AddThis

    Yay! We’re so glad it was helpful! Good luck on your new blog! We’re happy to help with any questions. In fact… You gave us a good idea for a future blog post. ;)

  • Teri Peters

    Is this Eastern Time?

  • http://addthis.com/ AddThis

    It is!

  • Rew Christine

    I think this is good to point out! It’s more important and valuable to you to understand your audience, that being said this is still pretty interesting :)

  • http://addthis.com/ AddThis

    Agreed! Your audience engagement times can depend on who they are, their lifestyle, and where they’re located. It’s best to test optimal posting times on your audience!

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  • http://www.manilasfinestrealty.com/ ManilasFinestRealty.com

    wow thank you for this one, now I know what are the best time to post online!

  • http://www.canlaw.com J Kirby Inwood

    You know how it feels when you go into an electronics store and are faces with dozens of cell phones? Overwhelming, right? It is the same for the thousands of people dispensing advice on social media. The net result, people tune out.

  • akhnadiy ilazahg

    What about weekends?

  • http://addthis.com/ AddThis

    Good question. This post was just looking at overall peak times for each social network, but we’ll take a look at our data and see if we find useful info on peak times per day. Thanks for the idea!

  • Couch Surfers

    This is important for people consixering 2,am posts. Obviously not a best practice

  • Darya

    14 million sites? You’ ve done a great job.
    But I have a question: if you looked at global data based on U.S. Eastern Standard Time, have you analyze the timezones of these websites (timezone of the company’s location)?

  • http://addthis.com/ AddThis

    When we looked at global data we looked at it in aggregate according to US EST; that’s regardless of the publisher’s location. Does this answer your question?

  • http://addthis.com/ AddThis

    It can also depend on the audience you’re trying to reach. If they’re active at 2AM, then that’s the best time to engage them. This should just serve as a guide, a starting point, to figuring out what works best for your audience. :)

  • http://addthis.com/ AddThis

    Good feedback, Milos. We heard a lot of folks wanted to know the best times to post in the UK so we just published our results. If you’re curious, here’s the link: http://www.addthis.com/blog/2014/12/23/best-times-to-post-on-social-media-british-edition/

  • Miloš Milosavljević

    Keep ‘em coming :)

    In perspective you could try developing a comparative chart by country, time zone, language and industry. I think you have all the data in the account info. Auto updated via a script. More value for paid customers, for example…

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  • Rita Mirembe

    Thank you for this !!

    Any chance you have the same info on Instagram ?

  • http://ritamirembe.blogspot.com/ Rita Mirembe

    Thanks for this article!

    I’m just wondering if you have similar info for Instagram ?

  • http://ritamirembe.blogspot.com/ Rita Mirembe

    Thanks for this article!

    I’m just wondering if you have similar info for Instagram and G+ ??


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  • Patrick Noel

    that’s true you would want your media to be provided at a bases that’s revolves around times of data intake, pertaining to recreation or an uplifting beat when there’s the least amount of work or while job tasking does not require full devotion. these are periods were the day can lag, drag on or feel as if there’s a stand still. This leads to work place dred in the long run because the repition of returning and performing the same action , activity or leading to the same goal, causes the body to shut down as well as the mind partially were the lack of work place dynamics settle in causing habitual depression as well as
    the body to cease production of differing neural chemicals and bio chemicals that are usually brought on by joy, music, amusement or even simple colors or sound. with these stand stills , people have learned to involve recreation to over come preventing this state from occurring. Trend is caused by completion and transfer bases as well as work week priority. with Friday being the day the primary or secondary finished assignment s are transferred, handled , reviewed by supervisors or management, while other tasks are prepped for the following work week shown on the media bloom period. these stats are awesome for w3ork place marketers because they can know when to provide a form of recreation update or when to launch there primary survey. This is because they get to review sever exchange, yield of sever activity, network range, demo graph, also formatting, debugged, defragmented, encryption, format as well as natural accumulative programming and there performance and areas to research and redevelop or incorporate into future technologies or resources. This insures that not only are peoples needs met, but that these technologies continue to grow as well as advance. Patrick Noel

  • Patrick Noel

    why am I reviewing messages from a year ago?

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  • http://Sharepx.com/ Jim Raynor

    I think it depends on where you are.

  • Andy Thompson

    a very unusual study and i find kind of interesting, well if you ever want to boost social media fame try www[dot]troopsocial[dot]com :)

  • welcome kh,


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  • http://www.bablubaghel.com/ Bablu Baghel

    that’s great idea for online marketing.

  • REST

    Bottom line: this is good data to have and consider, but as the auto companies once said, “your mileage may vary,” meaning every groups’ audience and habits are different. Thanks for sharing your results.

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  • http://addthis.com/ AddThis

    Sure thing! Thanks for your comment. Certainly agreed that “mileage may vary” and that people should test to see what works best for their online communities. Hopefully this data serves as a baseline to get started.

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