10 Tips to Get More Followers for Your Site

Content publishers all have the same goal in mind when it comes to building their website: get more followers! If done correctly, more followers can mean more loyal visitors and brand advocates of your site and content. Here are a few tips that have helped site owners grow the community around their content.

1. Publish LOTS of Content

There are tons of articles emphasizing over and over again that content is hugely important for sites. So think about how your site can become the thought leader, the ultimate resource, for your audience. Great content will make your visitors want to share it, and in turn, increase content engagement on your site.

2. Promote Content Externally

Publishing great content is fundamental, but if you don’t have the right tools to get it “out there,” then it defeats the purpose. There are plenty of widgets and site tools to help you promote your content off-site, so see what best fits your goals (and budget). There are also cost-effective ways you can get your great content in front of the right audience; using social media, for example, can help get your content shared to new readers.

3. Provide Buttons to Engage

Speaking of sharing, your site should make it ridiculously easy for your visitors to share your content. Follow buttons––on the top of your page––can get more fans and followers prompt your visitors to connect with you on your social media profiles. Share buttons place strategically around your content will motivate your visitors to share it on their preferred networks. And this really works. With great content, simple follow and share buttons can boost sharing up to 22%. In fact, with the AddThis sharing sidebar, we’ve seen share increases up to 244%!

4. Give a Call to Action

Your visitors may share without you asking, but more so would if you reminded them. You can use customized greetings (through a Welcome Bar or something similar) to prompt your visitors to do something right when they land on your site. Within your content, you could also ask people to tweet specific quotes of your content (like this page).

5. Host a Giveaway

And speaking of calls to action, by running raffles or contests on your site, you’re getting your audience excited and giving them something fun to talk about. As a barrier of entry, you could ask your audience to simply share your content with their network for a chance to win a prize. Engaging campaigns like these can help get your existing network to bring in new followers for you.

6. Share Your Content on Social Frequently

This is obvious, but lots of sites neglect to keep their social communities informed of their latest content. It’s a tough practice to keep up with, so consider scheduling ahead of time using social media management services like HootSuite or Tweetdeck to get started. Your audience isn’t going to expect you to be in every social network, but they’ll expect postings if they follow you on social. It’s worth investing some time every week to keep your content going out fresh on social.

7. Always Use Photos

There are TONS of articles with stats proving content with images are shared more than content without. This is low-hanging fruit for your site. Plan to have great quality images with all your sharable content. Give your Pinterest fans a good photo they’ll want to pin, and your Instagram followers a reason to double-tap.

8. Guest Post

If you can contribute well-thought blog posts that tie back to your site, jump at the opportunity! And consider inviting popular guest bloggers to your site as well. Their existing communities will follow them to your site to read their post, and if you’ve got great content they find interesting, they might stick around!

9. Comment on Other Blogs

If you have the opportunity to do so, and something valuable to contribute, spend time getting to know other community members by leaving meaningful comments on other blogs. You’re letting audiences become aware of who you are––which is probably a primary concern for most start-up sites.

10. Optimize Your Site

We say this often: analytics can be your best friend. A smart thing to focus on what your site’s sharing and clicking patterns can tell you about how else you can optimize your site. Whether it’s tweaking content, reorganizing the layout, offering different colored sharing buttons, changing the placement of those buttons, etc., all these simple enhancements can be the key to growing your community.

What tips could you offer to a fellow site owner who wants to increase traffic and following right away? We’d love to hear them!

  • Great point! Quality over quantity.

  • Natalie Edge

    Great post found it really helpful (in the process of creating a website for my mum)

  • Just trying to add “what’s Next” on http://www.london-man-van.com and it doesn’t work. What might be the issue?
    Standard sharing buttons works ok.
    Can someone help please?

  • We can certainly assist! Please send an email to help@addthis.com with the URL for your site and our support team will be able to take a closer look at the issue for you.

  • Number 1 is the most important. And additionally – perhaps, the ‘more’ most ;) – is to create something that you are really happy and aspiring at. Work from your heart. It takes time. But result will follow.

  • Stefan Xhunga

    I like it and you? Is very interesting!

  • caciah

    Do your Follow Buttons trigger a page like or do they just take you to the page?

  • danlov kiilu

    amazing information thank you

  • Follow Buttons mainly take users to the social profile page.

  • good tips thanks for sharing , the 9 tip will help me a lot :)

  • These are some GREAT tips. Some of which I follow on a regular basis; others I attempt to follow. If you have a good topic, and you follow those tips, I think you are just about Guaranteed to do well, as long as your content isn’t crappy, lol.

    I quickly noted that; if you LOVE tweaking your site, do it.. Ha.. Just realize it’s not directly related to your bottom line; that’s my only point. Personally, I hate it; I’m not a designer, coder or anything like that. I’m a blogger girl.. but more power to you if you like that kind of thing, you rock!

    But yeah, I haven’t heard these tips before, but that’s something I’m now going to do every day. I think you hit the nail on the head with you points in this post. I completely agree with everything you said!

  • Great tips. Traffic comes from solid content. It isn’t quick so you need a plan

  • This site is really Good. I have benefited through this article. Thanks for sharing this helpful article with us.

  • Thanks you very much for share.

  • M GOHAIN

    it was quite helpful article thnx ..

  • Hey Jessica,
    You have shared more important tips about getting more followers all of these tips are helpful for all of us . Love your all tips here .

  • Your Followers increasing tips and strategy are amazed me . Really very useful tips you have done here . A lot of thanks for this post .

  • Every tips are professional . Love your tips and i applaud your tips .

  • nguyenhai

    this basic information, but it so help full.

  • Very Informative tips! I think this will help me alot in growing my blog. The key success is patience..

  • Hello! Sounds like you’re having trouble with our share buttons? If so, please email us at help [at] addthis [dot] com and our support team can definitely assist. Thanks!