10 Tips to Get More Followers for Your Site

Content publishers all have the same goal in mind when it comes to building their website: get more followers! If done correctly, more followers can mean more loyal visitors and brand advocates of your site and content. Here are a few tips that have helped site owners grow the community around their content.

1. Publish LOTS of Content

There are tons of articles emphasizing over and over again that content is hugely important for sites. So think about how your site can become the thought leader, the ultimate resource, for your audience. Great content will make your visitors want to share it, and in turn, increase content engagement on your site.

2. Promote Content Externally

Publishing great content is fundamental, but if you don’t have the right tools to get it “out there,” then it defeats the purpose. There are plenty of widgets and site tools to help you promote your content off-site, so see what best fits your goals (and budget). There are also cost-effective ways you can get your great content in front of the right audience; using social media, for example, can help get your content shared to new readers.

3. Provide Buttons to Engage

Speaking of sharing, your site should make it ridiculously easy for your visitors to share your content. Follow buttons––on the top of your page––can get more fans and followers prompt your visitors to connect with you on your social media profiles. Share buttons place strategically around your content will motivate your visitors to share it on their preferred networks. And this really works. With great content, simple follow and share buttons can boost sharing up to 22%. In fact, with the AddThis sharing sidebar, we’ve seen share increases up to 244%!

4. Give a Call to Action

Your visitors may share without you asking, but more so would if you reminded them. You can use customized greetings (through a Welcome Bar or something similar) to prompt your visitors to do something right when they land on your site. Within your content, you could also ask people to tweet specific quotes of your content (like this page).

5. Host a Giveaway

And speaking of calls to action, by running raffles or contests on your site, you’re getting your audience excited and giving them something fun to talk about. As a barrier of entry, you could ask your audience to simply share your content with their network for a chance to win a prize. Engaging campaigns like these can help get your existing network to bring in new followers for you.

6. Share Your Content on Social Frequently

This is obvious, but lots of sites neglect to keep their social communities informed of their latest content. It’s a tough practice to keep up with, so consider scheduling ahead of time using social media management services like HootSuite or Tweetdeck to get started. Your audience isn’t going to expect you to be in every social network, but they’ll expect postings if they follow you on social. It’s worth investing some time every week to keep your content going out fresh on social.

7. Always Use Photos

There are TONS of articles with stats proving content with images are shared more than content without. This is low-hanging fruit for your site. Plan to have great quality images with all your sharable content. Give your Pinterest fans a good photo they’ll want to pin, and your Instagram followers a reason to double-tap.

8. Guest Post

If you can contribute well-thought blog posts that tie back to your site, jump at the opportunity! And consider inviting popular guest bloggers to your site as well. Their existing communities will follow them to your site to read their post, and if you’ve got great content they find interesting, they might stick around!

9. Comment on Other Blogs

If you have the opportunity to do so, and something valuable to contribute, spend time getting to know other community members by leaving meaningful comments on other blogs. You’re letting audiences become aware of who you are––which is probably a primary concern for most start-up sites.

10. Optimize Your Site

We say this often: analytics can be your best friend. A smart thing to focus on what your site’s sharing and clicking patterns can tell you about how else you can optimize your site. Whether it’s tweaking content, reorganizing the layout, offering different colored sharing buttons, changing the placement of those buttons, etc., all these simple enhancements can be the key to growing your community.

What tips could you offer to a fellow site owner who wants to increase traffic and following right away? We’d love to hear them!

  • http://hubskills.com/ Partha Bhattacharya

    Very good post Jessica. Thanks. In my opinion (and experience) 1, 7, 2 and 9 are the most important…and in that precise order.

  • Rxpl88

    I have checked out your site, Its odd to see such a good site doesn’t have enough audience. Failure is impossible with this amount of value you’ve put there, well done!

  • PlanesTrainsAuto

    Great post, but you forgot the AddThis social sharing. It is by far the best!

  • Titus

    A wealth of advise I have just read. Watch my space!

  • http://addthis.com/ AddThis

    Lol, good point! With AddThis tools, your visitors will have an easy way to follow you on social media. Thanks for the tip! ;)

  • http://addthis.com/ AddThis

    Great to hear the tips resonated. Thanks, Partha!

  • http://bit.ly/1mJz7ZR Muneeb Ur Rehman

    Great 10 tips.These tips play very important role in social media. Thanks for good advise.

  • http://desacilembu.blogspot.com/ GeoTroy Cilembuthea

    tips yang keren banget untuk memaksimalkan pertemanan di situs.
    terimakasih ilmunya

  • Mohan t

    Crisp and clear ideas listed in the above post.Adding links as signature to emails also fetch more visitors to the site.
    Join useful and active forums also to share your inputs so other readers will evince interest in you and your site.

  • http://www.wafahourani7.blogspot.com Wafa Horra

    very useful content……. i like this very much ,,, it’s helpful

  • http://www.delhaxhe.be Fabian Delhaxhe

    I wrote a similar post (in French) on my blog and I would add two tips: use Open Graph and Twitter Cards and use your employees as lever.

  • http://addthis.com/ AddThis

    Excellent suggestions! We’d love to take a look at your post (even if it’s in French). :)

  • http://www.leatherjacketsforwomen.net/ Thu Hà Nguyễn Thị

    Thanks great tips. Bless you.

  • http://earthinvision.com Fábio Rodrigues

    Very nice tips. I’m starting to use some of those tips, but as Jason Dea wrote it takes time

  • Chris Horridge

    Thanks, I’ve found this really helpful and I’m commenting on it as part of your recommendations.

  • Frank Diaz

    Wow!, About Mr. Warren Buffet, this is a living example of persistence, optimism and everything else. He wait since 1919 up to this time to get 11 millions dollars. Now I wonder, what he is going to do with all that money, is he planning to buy some more time?.

  • http://compraryvender7.blogspot.com/ Milagros Fernandez

    ok, gracias

  • amirthanathan

    very nice and recommended

  • http://dogonreviews.com Shelby Foster

    That is totally true and the one I am worst at since I had ADHD. You have to have a lot of patience and that is how most, bloggers fail. They think they can put up a few posts and they won’t have to do anything else and then wonder why the cash isn’t piling up in a few days. Don’t we all wish it worked like that!

  • Astrid Vonk

    Very good post.

  • Jboi123

    wow I like this post………But my opinion is that we also have to know this key word called “SACRIFICE” with this you can move your blog or website from nowhere to somewhere that is if you only want to boost your blog or web traffic, Thank you for your tips Jessica.

  • http://addthis.com/ AddThis

    To be willing to sacrifice time on your site is a great reminder and suggestion for any website owner or blogger. Thank you for adding to our list! :)

  • http://indianccnumber.blogspot.com Susanta Chakraborty

    I have a question on point no 9.
    These days if you are a regular commenter on others blog and commenting irrelevant things then it will be treated as SPAM. Isn’t it true?

  • http://addthis.com/ AddThis

    Commenting SPAM will always be considered SPAM, but if you’re genuinely commenting and contributing to the conversation, you’ll be developing a relationship with that blogger and the community.

  • http://indianccnumber.blogspot.com Susanta Chakraborty

    true

  • http://liftingdad.com/ LiftingDad

    I need to work on the CTA part. Great tips!

  • http://addthis.com/ AddThis

    Cool, thanks for stopping by. And let us know how it goes!

  • http://lovelighturns.com/ Lovelight Urns

    I would add to the Publish LOTS of content is to publish lots of content on your site often and continuously. I found it helps it you add posts regularly rather than a whole lot of content all at once. I will definitely take your great advice about external content.

  • http://addthis.com/ AddThis

    Great advice! Thanks for stopping by and sharing!

  • Erwin herianto

    Thanks for Great Ideas. That’s motivate me and reminde me.