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Trends in Content Sharing and Engagement: Q1 2014

We took a look at some of the megatrends in our Quarterly Trends Report for Q1. When it comes to content engagement by category, we found some interesting trends for you to consider to help you maximize engagement on your site.

Copy/Paste URL is the Second Most Popular Way to Engage

Sharing to Facebook leads at 26% of all sharing and engagement. What might be a surprise is that copy/paste URL (also known as address bar sharing) is in second place at 21%. After that the Facebook Like comes in 3rd at 15%, which is ahead of Twitter at 11%, followed by printing’s 6%.

14q1_trends_engagement_pie_chart_addthis

Peak Sharing Times by Content Category

When making decisions about when to post content it helps to consider when people are most likely to share share it. What’s interesting is that the peak sharing times differ by content category. Keep the following times in mind as you try to maximize sharing and engagement:

  • Political stories: 10-11AM
  • Sports stories: 11AM-12PM
  • Food and Travel: 11AM-12PM
  • Entertainment stories: 2-3PM

Help us get the word out! Here’s an infographic for you to share!

quarterly-trends-infographic_RD1-3

Here at AddThis, we’re all about getting your readers to engage with your content. Our mission is to help you drive more views, shares, clicks and ultimately more traffic to your site. The other side of the equation is of course is coming up with a great content strategy, so hopefully this information has given you some ideas for new things to try on your site!

Do you know what pages from your site are triggering engagement in different ways? Sign into your AddThis dashboard to find out and learn how your trends compare to the averages we’re seeing across all sites that use AddThis tools.

  • karoline

    facebook

  • karoline

    i want to be go back to my old facebook timeline profile

  • No surprise seeing that Facebook is still king. But, good to know when to post.

  • Francisco Euzébio da Cruz

    Escolher sempre os melhores horários, por meio de pesquisas diversas relacionadas ao maior número de usuários online, para poder efetivas os objetivos primordiais, quanto a promoção da marco do produto, do marketing pessoal e profissional.

  • Escolher sempre os melhores horários, por meio de pesquisas diversas relacionadas ao maior número de usuários online, para poder efetivas os objetivos primordiais, quanto a promoção da marco do produto, do marketing pessoal e profissional.

  • Precisamos de mais informações, os melhores dias e horários mais propícios para efetivamos as campanhas de marketing para proporcionar maiores possibilidades de vendas.

  • Desculpem, precisava estar conectado para efetivação do comemtário.

  • Todas as ferramentas indispensáveis temos em diversos serviços, seja por e-mails, redes sociais, blogs, sites, serviços de hospedagem, etc. São infinitas e ilimitadas as possibilidade e oportunidades a cada dia, com uma campanha direcionada para os consumidores via online.

  • Glad to hear this was useful!

  • matticus

    I was lost after the first two paragraphs. There’s zero context, weight or background at the onset. “Sharing to Facebook leads at 26% of all sharing and engagement”. Engagement of what? The internet or just Facebook? There’s much room for better writing here.

  • Sorry the post wasn’t clear to you, matticus. That sentence is stating that Facebook was the leading platform for engagement (which includes sharing and clicking of content) in Q2 of 2014. You can see a breakdown of all the other “avenues” and platforms of engagement in the graph below that paragraph. Hope this clarifies a bit!