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AddThis Study Shows Mac Users Scroll More than PC Users

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Content engagement can mean a lot of different things. Sharing to Facebook, for example, is just one way to engage with content and a key metric for many marketers today. In relation to all the content consumed out on the open Web, however, sharing to social networks represents just a small fraction of total online engagement.

To effectively reach today’s multi-device, always connected consumer, advertisers and publishers need a deeper understanding of just how and when to promote content. So for our second Quarterly Content Engagement Report we took a look at scrolling behavior. Our goal was to identify the scrolling mega-trends that could help advertisers and publishers understand what factors influence a reader to scroll.

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The results were pretty interesting. What we found was that there are many things that influence scrolling behavior including device, referring URL, and even time of day.

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So whether you’re looking to optimize your paid media campaigns to increase scrolling and page views or you have multi-page content to promote, you’ll find these insights valuable.

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Check out our press release and download the report.

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