Blog

Apple Watch and iPhone 6: How New Tech Will Change Your Content Strategy

apple-event-2014-watch

Starting on September 12th—that’s this Friday—Apple fans will preorder their new gadget, getting it in their hands as early as next week. Revelations from today’s highly anticipated Apple event has fans drooling for the next iPhone and Apple Watch. But you, oh website owner and blogger, have the chance to make a change in your content and business strategy to adapt to this newly forming trend. Here are three things from today’s Apple announcement you should start thinking about.

Pay

Pay is Apple’s new mobile payment system, which has already been adopted by over 200,000 merchants across the nation. Chains like Whole Foods, Walgreens, and Uber are now accepting Apple Pay as a method of payment. With all your financial information securely stored, you’re able to pay online or even with an in-store scanner that reads your Pay information right off your iPhone.

Knowing that big leaders in the retail space are already adopting this new technology before it’s been released to the public is a big heads up for you, small business owner, to think that this technology can in fact force you to reconsider how you accept payment on your site. MLB.com is already displaying Apple Pay buttons on its ticket checkout page, and you should be doing that soon, too. In fact, if you’re planning on adding Pay to your site’s shopping cart, tell your audience! It’s a great opportunity to show you’re keeping up with your customer.

Bigger Screens and Better Images

Tim Cook prided himself in the beauty of the iPhone 6 and 6 Plus’ larger screen size, new camera technology which includes focus pixels, better image stabilization, and a 1080P HD video. The fact that this technology is available for as low as $199 to all consumers should make you think that it’s time to up your game in photos and videos on your site.

If you’ve been hesitant at picking up your iPhone to record or capture images for your website and social channels, now is the time to let that barrier crumble and start making your content engaging with rich media. It no longer takes thousands of dollars in high-end production to get your content to be engaging. It just takes planning and creativity.

As for the screen size, phones sizes are changing yet again. Responsive sites will work extremely well with the iPhone 6’s new layout. As more and more individuals buy technology that requires responsive design for proper display and engagement, your site will need to keep up.

Apple Watch

Set to be released in early 2015, the Apple Watch is the company’s new baby gadget. Unlike the iPhone, the Apple Watch’s small screen size forces content to come in small notification-like formats, making it the perfect device for someone on the go.

One of the coolest features about the Apple Watch is the ability to monitor your fitness. Wearers will be able to time their routines, measure their runs, and tune into their heartbeat. This is big news for those in telehealth. With this technology now being available—in a device as small as a watch—how can your site reach the patients and advocates for your cause to help them live a better lifestyle? This type of technology can change the way expecting mothers can be in touch with their providers, how people in remote areas, such as soldiers, can be cared for on the field from a distance.

Notifications are also an important way to help users be mobile, and having them reply on apps and sites to tell them what’s important and what they need to do without taking much time. In product development and content strategy, this is a trend to keep an eye on. Is your product design giving your users notifications they can easily check and do something about? Or is your content serving up information in good format that can be actionable?

These are just some of our thoughts after this afternoon’s exciting Apple event. Apple fans, what did you think of the new gadgets? See anything that would inspire a change in your site strategy?

  • David

    My LG g2 screen is still sharper and more clear with 423ppi at 1080p. I’ve been paying with my phone with my nfc chip and my phone has optical stabilizer and is 13megapixel. I record videos in 1080p at 60fps. My phone is a quad-core 2.26 ghz with 2 gigs of ram and 32 gigs of storage memory.
    I guess what I’m getting at is”come on Apple! Leap ahead! Not catch up!”
    And people! Just cause it’s says Apple doesn’t mean it’s the best tech inside.
    Not saying that Samsung is bad, but it’s not all apples tech inside. Samsung makes the A-core processors. My os is customizable and easy to use. The battery life on my phone is phenomenal!

  • Ifdy Perez

    You’re right–-there’s plenty of great mobile tech out there that product devs have to take into consideration. Glad to hear your passion for your Samsung device!

  • David

    I used to love apple. I still do in some ways. I just wish they would treat us customers as if we do have some understanding of technology.
    64bit architecture means diddly squat to me if you’re still going to use a duel-core processor thats only 1.4ghz. I want a product that blows me away. Not bend in my pocket.

  • Ifdy Perez

    Oh, bendgate. ;)

  • sellcheapli

    Apple iPhone 6 – Plus 4G 16GB , 64GB , 128GB (Grey,Silver,Gold) … $600

    Apple iPhone 6 – 16GB , 64GB , 128GB (Grey,Silver,Gold) … $500

    Apple iPad Air 4G 16GB – 32GB – 64GB … $350

    Apple – iPhone 5S 16GB … $300
    Apple – iPhone 5S 32GB … $320
    Apple – iPhone 5S 64GB … $350

    Apple – iPhone 5C 16GB – 32GB – 64GB … $300

    Apple – iPhone 5 16GB – 32GB – 64GB … $280

    Samsung Galaxy Note 4 N910U 4G Phone 32GB (Black,White,Gold) … $400
    Samsung Galaxy S5 … $300
    Samsung Galaxy S4 … $280
    Samsung Galaxy S3 … $250
    Samsung Galaxy Note 3 … $300

    Blackberry Porsche Design P’9981 ( Gold – Silver & Black ) … $500
    Blackberry Bold Z10 … $220
    Blackberry Bold Q10 … $280
    Blackberry Bold Q5 … $180

    Sony Xperia Z3 D6653 4G 16GB (White & Black) … $300
    Sony Xperia Z … $200
    Sony Xperia Z Ultra … $220
    Sony Xperia Z1 … $250
    Sony Xperia Z2 … $270

    Newest Original PlayStation 4 … $200
    PlayStation 3 ( 2013 ) … $150
    Xbox 360 Slim … $180
    Xbox One … … $150

    Canon Eos 7D … $450
    Canon Eos 5D … $700
    Nikon D700 … $400
    Nikon D300 … $290

    Special OFFER AVAILABLE THIS YEAR ! :

    If you will buy 10 units you will get 4 products for free ( at your choice ). You will pay for 10 units and you will receive 14 units.

    If you will buy more that 20 units you will get 30% discount at the total price of your order !

    Payment : Western Union , Money Gram , T/T Bank Transfer.
    Shipping : Through UPS , DHL , Durable Log Services or FedEx at your choice.
    Delivery time: between 2-7 days WORLDWIDE depending of your location … Already included delivery taxes and insurance.

    Return policy : For any reason you don’t like the products, you must return them in max. 90 days and you will get all your money back.

    WHY BUY FROM US?

    * We are Gold Supplier and Verified member.
    * Your privacy is assured
    * Our prices are second to none
    * Secure transaction guaranteed
    * We ship Monday through Saturday.
    * Free shipping on qualified orders
    * We offer reasonable discount on bulk purchases
    * We ship same day after confirmation of payment.

    So if you are ready to buy email me with your complete order and your full shipping info including ( full name , full address , phone number ).

    Skype : live:sellcheaplimited
    Add on BBM Chat 24HRS : 2674E65D
    ( Call & What’sApp CHAT ) : +254707792309

    Write to Email : sellcheaplimited@gmail.com

    sellcheaplimited@hotmail.com

    Thank you and God Bless.