Once you have a visitor hooked on your content, you want to keep them coming back. You can do this through building your following in the standard social channels, but you should also have an email marketing strategy.
Just think – email is as personal as it gets. Getting your content directly to your fans’ email inbox can make them loyal visitors that keep them coming back for more.
Don’t have an email marketing tool just yet? We put together a list to help get you started:
The email marketing tool with one of the friendliest interfaces and tons of features and to help you analyze your subscriber behavior. MailChimp also has tons of helpful resources and benchmark reports to help you up your email game.
Starts at: FREE
Another strong contender in the email space with tons of templates, tools, and integrations to help you build your list. You can even hook up your RSS feed to send out emails every time your publish a new post.
Starts at: $1 trial then $19 per month
This email marketing tool’s goal is to be simple and powerful at the same time. They do this through allowing you to create custom emails based on their well-designed themes. This gives you a solid starting point for making beautiful email music.
Starts at: $9 per month
Another solid email marketing platform with sweet email templates, user segmenting and the option for pay-as-you-go plans.
Starts at: $9 per month or $5 per campaign
If you only do occasional email marketing, Vertical Response’s pay-as-you-go plans might be the ticket for you. That way you get all the features you need with a plan that’s flexible.
Starts at: $8.80 per month or $7.50 per 300 emails
This is a solid email service for small businesses. They also have tools to help you create marketing landing pages and promote your events in addition to email marketing tools.
Starts at: $20 per month
This is a really solid email marketing tool for the experienced marketer. You can customize templates and use features like analytics and even AB testing. This one fits the bill if you like to get your hands dirty with the templates and data.
Starts at: $9.95 per month
On the flip-side from Benchmark, iContact is the email marketing tool that has award-winning support. You can use their templates or start from scratch and they’ll provide great support either way.
Starts at: $14 per month
Another site with more features than just an email marketing tool, GetResponse lets you create landing pages, set up autoresponders, and access stock images in addition to growing your email list.
Starts at: $15 per month