This Sunday night at 9pm ET, Game of Thrones fans (myself included) will be parked in front of their televisions, greeted with the sweet opening theme of “DUN dun dun-dun-DUN-dun…” and taken back to the Land of Westeros for the much anticipated Season 5 premiere.
And with the Internet abuzz on the subject, it presents a great opportunity for marketers and advertisers to reach this highly engaged fan base.
But who are the Game of Thrones fans? To answer this question we tapped into our audience insights platform to find out! And what we found just might surprise you…
Data sourced exclusively from the AddThis network reaching more than 96% of Internet users in the U.S. All data driven posts are crafted by our dedicated Data Insights team.