Blog

Minneapolis Running: A Case Study

minneapolis-case-study-final

About

As an avid runner, I was really excited to chat with Nathan Freeburg about his site, Minneapolis Running. Nathan started this site because he wanted to share his passion for running and combine it with information about local races, running groups, and tips for runners in Minneapolis (and anywhere, really). It now has several contributors and traffic is growing on a steady basis.

Problem

Minneapolis Running has the same issue a lot of blogs have — generating new traffic, keeping visitors coming back and engaging with them on their site. There are a lot of avid runners out there and Nathan and his team just had to figure out how to get in front of them and showcase their expertise.

Solution

Originally Minneapolis Running was just looking for some cool social media buttons to help spread the word about the site and share content. In July of 2014 they found AddThis and started using the share and follow buttons because they didn’t conflict with the theme of their site. But before long, they were experimenting with Recommended Content and Audience Targeting. The first test with AddThis Audience Targeting rules was to target all visitors and promote their Runner Bag to help collect email addresses and grow their subscription list.

Results

Following the awesome performance of the running bag test, they have now rolled out several other rules targeting multiple audiences – including the very popular “Get our Free Half Marathon Training Plan,” which resulted in 48 subscriptions in less than 2 weeks! Minneapolis Running is certainly using the Audience Targeting tools correctly by testing messages and audience targeting (like showing visitors interested in family tips on running with a baby jogger).

“We plan on using Audience Targeting to help grow our email subscription list as well as dive into some potential co-marketing efforts with local races or organizations,” said Nathan Freeburg, Founder of Minneapolis Running. “We’ve loved how easy it is to use and how non-invasive it is for our visitors.”

  • Great writeup on Minneapolis Running. Love their site!

  • shubham kumar

    love their site

  • Thanks Cody!

  • Agreed!

  • frenat

    Thanks!

  • Thanks a lot

  • Pingback: 3 Best Practices for Turning Website Visitors into Email Subscribers | AddThis Blog()

  • I Love it…keep in touch from INDONESIA.

  • I added your free tool on the homepage of my Minneapolis SEO firm and I got more conversions the first week with the little amount of traffic that I recieve but I did not make sales yet. The amount of conversions is high for the small amount of traffic I get but I have not made sales. That is the main thing I need for my SEO Minneapolis firm. I made another conversion today, lets hope this one goes on to buy. There is a gain to use your tool for conversions and to make people interested more then they would be without it. My traffic is low and interest is 4 times more then it should be for my Minneapolis SEO firm based on the traffic I get which is not very much, so that is a good sign but I need sales! Thank you for your tool and I hope I make good sales next. I can see it is bringing 4 times more interest then I should get which is good.

  • I added your free tool on the homepage of my Minneapolis SEO firm and I got more conversions the first week with the little amount of traffic that I recieve but I did not make sales yet. The amount of conversions is high for the small amount of traffic I get but I have not made sales. That is the main thing I need for my SEO Minneapolis firm. I made another conversion today, lets hope this one goes on to buy. There is a gain to use your tool for conversions and to make people interested more then they would be without it. My traffic is low and interest is 4 times more then it should be for my Minneapolis SEO firm based on the traffic I get which is not very much, so that is a good sign but I need sales! Thank you for your tool and I hope I make good sales next. I can see it is bringing 4 times more interest then I should get which is good.

  • I added your free tool on the homepage of my Minneapolis SEO firm and I got more conversions the first week with the little amount of traffic that I recieve but I did not make sales yet. The amount of conversions is high for the small amount of traffic I get but I have not made sales. That is the main thing I need for my SEO Minneapolis firm. I made another conversion today, lets hope this one goes on to buy. There is a gain to use your tool for conversions and to make people interested more then they would be without it. My traffic is low and interest is 4 times more then it should be for my Minneapolis SEO firm based on the traffic I get which is not very much, so that is a good sign but I need sales! Thank you for your tool and I hope I make good sales next. I can see it is bringing 4 times more interest then I should get which is good.

  • I added your tool on my homepage for my SEO Minneapolis firm and I got 4 times more conversions. I have a very little amount of traffic so I need to convert as much of it as possible. My Minneapolis SEO firm is new and local terms for SEO get a very limited amount of traffic unless you are ranked number one. I am happy with the increase of interest your tool has got my Minneapolis SEO firm.

  • I added your tool on my homepage for my SEO Minneapolis firm and I got 4 times more conversions. I have a very little amount of traffic so I need to convert as much of it as possible. My Minneapolis SEO firm is new and local terms for SEO get a very limited amount of traffic unless you are ranked number one. I am happy with the increase of interest your tool has got my Minneapolis SEO firm.

  • thank you. i love your tools. :)

  • That’s great to hear!

  • Pingback: 5 Simple Ways to Reduce Bounce Rate on Your Website | AddThis Blog()

  • Pingback: 113 conversion rate case studies | Exitintent.org()

  • Thank you very much.

  • kaba.syamsul.bakri.horrang

    ehelleheo.you.fb.ai.kabakaba77@yahoo.com…..? .eoei”’ehoereaie .? you.ai.endenesenem.entenriii..temenz…you..eoei…ai iei .fb.iei..ai..kabakaba77@yahoo.com

  • kaba.syamsul.bakri.horrang

    you……………..ehe io……oe……bol….oi….ao…..bol…….ai…neme.kaba.syamsul.bakri.horang.kan.kaba………eimmen…endezem…?.kepajanggan..neme…ai..?…ai..?aku….?name….?ai..aku