Blog

What EXACTLY is an Audience Targeting Rule?

audience-targeting-rule

Recently, we renamed our Custom Message tool the Audience Targeting tool. So, instead of creating a message, you now create a rule.

For clarity, by creating a rule you dictate WHO sees your message, HOW they see your message, and WHAT action you want them to take.

To create a rule, you first need to choose your goal. For example, do you want to collect more email addresses or promote a sale?

rule-goals

Next, you need to choose the audience for your message. Do you want ALL visitors, or just those that are coming back to the site for the 2nd, 3rd, infinite times? Are you targeting viewers using specific devices or coming from a specific campaign?

visitor-targeting

Leverage AddThis’ interest data to target customers with more personalized calls to action. For example, you can show someone whose web browsing indicates an interest in sports a sports-related message. Or, you can show someone who has engaged with recipes and cooking articles a food-related message. This helps increase your conversion rate while delivering a more relevant experience to each user.

visitor-interests

Use social media as a resource. So, if they came from Facebook, ask them to like you on Facebook since you already know that they are active on that site. We’ve seen that visitors who come from a social network are 2x more likely to share content on THAT social network!

social-targeting

Now, control HOW users see your message. You can choose to position your message in the center, top, bottom, left or right of your site. The top and bottom are generally less invasive but still eye catching to visitors. Overlays are traditionally used when a user is showing exit intent, or when they have engaged with the site for a specific period of time. The lower left and lower right overlays are more subtle messages, and are considered useful when a visitor has engaged with your content.

rule-display

To match your websites aesthetic, try changing the background and button colors. You can choose from our pre-loaded list, or create a custom color using HEX color codes.

rule-customization

Customize your message. To further highlight your branding aesthetic or drive a message home, use an image in the background. We’ve chosen a few that work with our audience interest options but you can choose a custom image to help reinforce your CTA.

rule-image-uploads

Lastly, choose where people see your message.. If you want to hide it on your billing page, where they are hopefully taking the action you desire, you can control that in “more options”.

activate-rules

Get started! Once you’ve decided on what RULES to apply to your message, you’re ready to activate!

activate-rules

Login to your dashboard or register for an account to start creating rules today.

P.S. – If you liked this post, be sure to check out our “5 Best Practices When Creating Audience Targeting Rules” post!

PHOTO: Umba Box

  • Pingback: 5 Best Practices When Creating Audience Targeting Rules | AddThis Blog()

  • gnagbo dedi abel

    la gloire de DIAU est une opportunitee par la qu elle nous debenons responsable de la vie d autrui du points de vues social ..activons la convocation d action social…/gda/

  • Thanks addthis team! Your ideas helped me a lot in order to improve my business! Thanks again!

  • Thanks addthis team! Your ideas helped me a lot in order to improve my business! Thanks again!

  • elgali eisa

    tanks

  • I still have not made my first sale for my SEO
    Minneapolis bussiness and I tried most tips in your blogs I think the issue is I don’t get enough traffic to my website I am going to try to increase traffic and see if it helps make me more sales other then that I feel like I have done everything exactly correctly and I should get sales for my Minneapolis SEO business and get more conversions hopefully. I have implemented all blog tips for my Minneapolis SEO site and should get results hopefully.

  • I may try this as well since I am just trying the standard addthis tool as a test without the extra features but I have not made any sales yet for my SEO Minneapolis firm. I think the issue is not my site or offer or anything like this but I think I simply don’t have enough traffic coming in once I rank it top ten I will get a better picture of what the tool can really do and if it will make me more Minneapolis SEO conversions and sales. I have symptoms of hodgkin’s lymphoma since I was 14 and now I am 23 nearly 24, my life is really hard and that is why I feel like I cant work in the public and need a online job, that is why I started this Minneapolis SEO firm hoping to help locals but so far the process has been so bad. I am really angry and disappointed so far, at my results. I will try one last thing and we will see what happens.

  • Pingback: 5 Best Practices When Creating Audience Targeting Rules - Webnesday()

  • Bel Plews

    The message panel is always left aligned. The format type left/right/ centre isn’t working? No instructions are in the support knowledge base. Its all very light on the support for this targeting tool.

  • Hi Bel, we’d love to help you out with this. Please send an email to help@addthis.com with a link to the site you’re working on and details of the problem you’re experiencing, and our support team will help you find a solution. I’ll also pass your feedback along about not enough articles in the support center for our audience targeting tool. Thanks!

  • Akbar1
  • I do not want this feature, how can I disable it?

  • If you have an audience targeting rule active on your website now, you can deactivate it by going back into your AddThis dashboard to Targeting Rules, and toggle off the rule you want to disable. You do this by clicking on the green toggle switch in the top right corner of that rule. If you need a hand with any of this, feel free to email us at help [at] addthis [dot] com and our support team can assist.

  • Daisy Lepon

    Thank you AddThis support team, your idea will help me in my E-Commerce and specific business enterprises that I will promote through online network marketing

  • Saunologia

    Hello, do you support any control over the pop-up display delay? There seems API trick with configuration for the toolbar but apparently not applicable to pop-ups? I’m under the belief that the presentation delay will influence visitor reactions.

  • Saunologia

    Hello, do you support any control over the pop-up display delay? There seems API trick with configuration for the toolbar but apparently not applicable to pop-ups? I’m under the belief that the presentation delay will influence visitor reactions.