AddThis Blog

Tips, Tricks & Best Practices to Increase Twitter Engagement

With over 250 million active users, Twitter is here to stay. And for good reason — it’s an extremely effective method for communicating with your user base. AddThis data shows that Twitter users shared over 182 million pieces of content in 2014 — and are on track to more than double that in 2015, with nearly 107 million shares to date. However, it’s more than just a “build it and they shall come” platform.

We often get asked, “What’s the best way to increase engagement on Twitter?” In this post, we’ll share some tips and tricks we’ve learned along the way to help you with just that.

Mastering the Twitter Count: You Don’t Need 140 Characters

In your Twitter bio use the full 160 characters allotted. It’ll not only help Twitter users to find you, but also learn more about you. Make sure your bio is fully optimized and includes hashtags.

Tweets on the other hand are a different story. When you’re tweeting you don’t need to use the full 140 characters. You can get away with just 65. We purposely keep our tweets short, and in doing so have actually increased engagement. Earlier this year, we took a look at our top 20 tweets, based on engagements, over a 90-day period (hashtags and links excluded). These top 20 tweets averaged 65 characters in length. Here’s an example of one of our top performing tweets from that time frame, which comes in at 42 characters total (with spaces):

Alternatively, the average character count of our bottom 20 tweets (not counting replies) was 80. What’s a 15 character count difference mean in engagement rate? For this batch of tweets, the top 20 saw a 1.35% higher engagement rate when compared to the bottom 20.

(We’re keeping in mind that lower engagement is not fully dependent on character count, but a lot of variables, such as topic, included media, time of day you’re posting, etc. But that’s a post for another time!)

Analytics Matter: Know Your Audience, What Tweets Work and When to Post Them

These tools were all created to make Twitter easier to use and more beneficial for your business. So use them! You’ll be able to work smarter, not harder, to grow your Twitter audience.

Promote Yourself: Make Your Twitter Handle Stand Out

Because of the character limits and the way people use Twitter, it can be tricky getting it right. Like everything else, your tweets and engagements will evolve and get better over time, and your followers will continue to grow because of it.

Got any Twitter tips of your own that you can share? We’d love to see them, and so would our users. Let us know in the comments below.