AddThis Blog

Understanding Your Cyber Monday Shopping Audience

The holidays are here, and the shopping season is well underway! These are crucial times for digital marketers as they manage campaigns during popular shopping occasions such as Black Friday, Cyber Monday, and the last minute rush before the end of the year. And with the rise of programmatic, there are new opportunities to make this more efficient. However, some marketers are still faced with a lack of data transparency, making it hard for them to know whether they’re spending their budgets on reaching the right audiences.

This is where AddThis’ Cyber Monday Guide can help! Our insights into Cyber Monday shoppers can help you make smarter decisions when it comes to driving successful programmatic campaigns and improving your ROI.

Check out our Cyber Monday Guide below for:

Looking for more audience insights? Download our full Holiday Buying Guide.