With Valentine’s Day less than a month away, marketers are busy rolling out ad campaigns to reach shoppers looking for the perfect gift. Make sure your programmatic campaigns reach the right audiences this Valentine’s Day with AddThis audience segments.
AddThis Valentine’s Day Audience Segments
Our “off the shelf” Valentine’s Day audience segments are built with interest and behavioral data from 2 billion unique users traversing over 15 million domains in our global data co-op. They’re fantastic for marketers trying to reach the masses with branding and awareness Valentine’s Day campaigns. Target the perfect Valentine’s Day audiences with standard segments like:
1. Flower Shoppers
These audiences are looking for a nice way to show their significant others they care without breaking the bank.
2. Jewelry Shoppers
These audiences will pull out all the stops to show their significant other some love. They’re not afraid to spend more.
3. Restaurant Goers
These audiences can really go two different ways. On the one hand, you have couples searching for a great place to have a romantic evening. On the other, you have friends who want to celebrate being single in a fun way.
4. Dessert Lovers
Chocolates, pastries, cakes and more! Valentine’s Day is the perfect excuse for these audiences to indulge in a sweet treat.
Where to Buy AddThis Audiences
AddThis segments are available via integrations with major DSPs and DMPs, including: The Trade Desk, Oracle BlueKai, Adobe, MediaMath, Google DBM, DataXu, Centro, TubeMogul and more.
Have additional questions? We’re here to help! Send an email to LearnMore@AddThis.com for more information about activating Valentine’s Day audience segments today.