People who like your brand’s page on Facebook are more inclined to buy your product. But how do you get them to like your page in the first place–and to like your content online? You beat out Facebook’s popularity contest known as the Edgerank Algorithm.
The Edgerank Algorithm factors in 3 different rating systems—an affinity score, edge weight and time decay. This ranking system means that newer and more popular content is most likely to show up in an individual’s News Feed.
So, how do you make yourself likeable on Facebook? Well, for starters, put yourself in your customer’s shoes. Then, follow these 5 tips:
- Post content that will resonate with your customer
- Focus on engaging your customers
- Use more images
- Post at times when your audience is likely to engage
- Pay to promote your best posts
For a detailed guide on improving your brand’s reach on Facebook, check out the full “5 Tactics for Getting More Likes on Facebook” article on the AddThis Academy.