Send Email Campaigns Fearlessly with this Preflight Checklist

The following is a guest post by Andrea Robbins at Campaign Monitor.

Clicking send for an email campaign can be a nerve-wracking experience. Many questions, doubts — and yes — even a little fear run through the minds of even the most seasoned marketers. Are there typos that were missed? Do all of the links work? Will readers be engaged and respond to the email? To help alleviate the send fear and avoid the most common email errors, Campaign Monitor is happy to share this email campaign preflight checklist. It covers each part of an email, like subject line and links, and also helps with other aspects of a send that you may not have thought about like testing and analytics.

Email Campaign Preflight Checklist - Infographic by Campaign MonitorTo further help with email marketing, AddThis has a handy list building integration for Campaign Monitor users, which is easy to customize and mobile-friendly. When visitors sign up for your email newsletter with the AddThis List Building Tool, their information is automatically added to your Campaign Monitor subscriber list, saving you the work of adding it manually.

See where the Email Campaign Preflight Checklist was originally published and embed it on your site.

  • Ilya Alikov

    I use the push service notifications push4site together with Email. much faster response from the audience and much higher than the depth of the display.

  • Heinz Lyner

    The link is not working, server refused to connect?

  • adi

    thank for info

  • This is a super useful checklist to keep. Sometimes in the hurry of sending campaigns, we do end up forgetting one or the other of this. Thanks team!

  • Thank you so much for this amazing information. Now I can send emails Fearlessly.

  • Most definitely! Glad you found it helpful.

  • Hi Heinz, which link are you having problems with?

  • Great to know you liked the checklist!

  • Thank you so much for replying.

  • Any info about conversion rate on allowing push notifications step?

  • Ilya Alikov

    It all depends on your topic of the site and the proposal that you tell the users that they would allow the subscription. For example, in this service it is possible to configure the query text and experiment with the conversion. For my ecommerce site 3-7% of traffic per day for example

  • Simple and objective. Great article.

    Thanks for sharing!

  • Kafesi Yusuf


  • For my ecommerce site 11-15% of traffic per day.