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All posts by Ben

Using Routie for React.js

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React is a great new Javascript framework for building fast, dynamic single-page websites. Paired with Flux, you can construct a single page application very quickly. But in a single page application, all of your content is available under a single, unchanging URL. That makes it harder to measure engagement per content, the user cannot easily return to an URL or share it without pointing to the homepage, and interpreting a user’s interaction can be murky if all the URLs are the same. Thus the need for routing within a React.js application. Continue reading

Can Social Buzz Predict Video Game Sales?

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The video game industry has thrived even in the midst of a recession. Revenue is over $60 billion a year, and projected to reach $82 billion by 2017. Even so, marketing is critical to make games stand out in a bulging supply. With the growth of social media, how has searching and sharing represented sales for video games? Are there predictors in the strength of a release? Continue reading