The following is a guest post by AddThis VP of Engineering, Charlie Reverte, posted today at APIUX.com. To read the rest of the blog post, click here to go over to their site.
URL design discussions for RESTful web services often degrade into debates over pluralization and parameter names. There are a couple of principles I like to use to keep things simple. Continue →
We had a network outage for several hours yesterday afternoon (US time). Our buttons continued to serve into web pages but sharing was down and our website, analytics, and web services were unavailable. We truly apologize for the outage. We want to be a critical part of your social infrastructure and we can’t keep your trust unless our service is always available. We take this responsibility very seriously. The root cause was an administrative error by one of our service providers and we’ve made changes to reduce the risk of further network outages.
UPDATE: we’ve held back one more day for preparation, the site outage will take place tomorrow, Wednesday, July 26th between 5AM EDT and 7AM EDT (9 AM to 11 AM GMT). Thanks for your patience!
Hey everybody! We’re performing some database upgrades tomorrow, we’ve scheduled downtime for our site on Tuesday, July 26th between 5AM EDT and 7AM EDT (9 AM to 11 AM GMT). The following services will be unavailable during this window:
The support forums
Sharing will still be available and analytics will still be collected. We’ll be updating our status page (http://status.addthis.com/) to let everyone know what’s going on during this move.
Thanks in advance for your patience and for using AddThis!
AddThis click tracking is a powerful feature that allows you to measure the amount of traffic and viral lift you get from social sharing. By appending a tag to your shared URLs we can tell you which social networks send you the most clicks and what content is most viral. Click tracking is hugely popular and has been deployed by over half of our users since launch a year ago.
Soon, we’ll be rolling out click tracking as a default feature for all users (you may already be using it). You don’t have to do anything to turn it on and you’ll start seeing click and viral lift data in your analytics dashboard. We’re going to use this data to provide you with more detailed traffic source reporting in the near future. Click tracking data is also used to optimize your content feeds which help recirculate traffic within your site.
To learn more about how click tracking works, including how to turn it off, take a look at the click tracking docs.
Happy sharing and please visit our forum if you have any questions.
I’m excited to announce two new ways to put your sharing data to work for you.
First up, our new Content Feeds let you access RSS and JSON feeds of your trending, most shared and most clicked content. Integrate these feeds into your web pages to surface your top content to users, keeping them engaged and keeping them on your site. Once enabled, these feeds can be publicly accessed with no rate limits, making them a great complement to our Analytics API. The options will let you customize your feed for a particular time period or domain, or get service-specific content like “most shared to Facebook”.
Second, we’ve expanded our Analytics API to serve up audience data on your sharers, clickers and influencers and insights into their interests like Travel, Sports and Finance. These new metrics help you answer interesting questions like “what are my influencers interest in” and “which sharing service is sending the most clickers back to my site”. You can also access data on which search terms and referring domains generated the most shares on your site. This update brings the Analytics API up to speed with the audience insights reports we released in December.
We hope you enjoy these new analytics features, we have more on the way. If you come up with some cool use cases, drop us a note in the comments.
Fellow Twitter addicts: we’ve recently added the ability to customize the URL shortening of your Twitter shares using your bit.ly or awe.sm account. This makes it easy to shorten with your own domain and see your Twitter sharing stats in those tools. We’ve received a lot of requests for this and we hope you enjoy it as much as we do. Check out our URL Shortening help doc to get started.
We’ve also added some URL modification features for advanced analytics users. If you have stray Google Analytics parameters getting in to your shared URLs you can strip them out with our URL cleaning. On the other hand, if you want to add URL parameters for custom campaign tracking you can do that too.
We’re really excited about these features, they make it easier for you to integrate with 3rd party tools and make sharing with AddThis a lot more flexible. If you’ve cooked up a cool integration, show it off in our forum.
Try sharing this example widget using the button below:
Check out our help page to get started:
Today, we’re excited to launch a new project within AddThis Labs: the AddThis Android App. When you download it to your Android phone, it integrates AddThis sharing right into the phone’s native user experience. Simply long press any link on your device, touch “Share page” and AddThis will help you share to any of the ~300 social networks, online tools, and services that we support.
OExchange has a new Best Practices Guide for service providers, it has some suggestions for avoiding common UX and functional bugs we’ve seen on sharing sites over the years:
- Welcome new users on your Offer page
- Preserve URL parameters through the login process
- Check your URL encoding and decoding
- Don’t resize the browser window
These are great tips for any sharing site, they’ll improve the user experience and make it easier to share. The guide also shows you how to you test your site using the OExchange tools, check it out:
We’re going to roll out improved Service Directory support for OExchange-compatible services in the next month or so, stay tuned!