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All posts by Christian Brink

5 Examples of Awesome Email Marketing

email marketing examples

This is a guest post by Scott Posilkin, email & engagement marketing manager for Oracle Data Cloud.

It’s no secret that email is neither the most exciting nor flashy channel. In fact, many industry leaders have been predicting the death of email for years.

However, despite email’s less-than-stellar reputation and predictions of its downfall, the channel endures and remains one of if not the most engaging and ROI friendly platform available to marketers.

But in a world that’s been sending and reading emails for years, how can you innovate within your emails and stand out from the pack?

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Send Email Campaigns Fearlessly with this Preflight Checklist

The following is a guest post by Andrea Robbins at Campaign Monitor.

Clicking send for an email campaign can be a nerve-wracking experience. Many questions, doubts — and yes — even a little fear run through the minds of even the most seasoned marketers. Are there typos that were missed? Do all of the links work? Will readers be engaged and respond to the email? To help alleviate the send fear and avoid the most common email errors, Campaign Monitor is happy to share this email campaign preflight checklist. Continue reading

Instagram Stories vs. Snapchat Stories: What You Need to Know

instagram-vs-snapchat

Last Tuesday, Instagram announced its newest feature: Instagram Stories. Like Snapchat Stories, Instagram’s new feature allows users to post photos and videos that disappear after 24-hours.

If you’re a brand or marketer, you’re probably asking yourself 1) how Instagram Stories works, 2) how it’s different than Snapchat Stories, and 3) where you should be investing your time. Or maybe you’re just freaking out over having to create additional content for your social channels.

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3 Pokémon GO Lessons For Social Media Marketers

pokemon go social media tips

By now you’ve probably heard of Pokémon GO. It’s the Pokémon mobile gaming app that has skyrocketed in popularity, currently available in the US, New Zealand, Japan, Australia, and now Germany. It has now surpassed Tinder’s active userbase, taking only took two days after it launched to be downloaded on 5% of all US Android devices (more than double the number of Tinder installs). Pokémon GO is now on pace to surpass Twitter for active users.

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