If there’s one standout theme in media this year, it’s nostalgia. With Star Wars, Star Trek, and Ghostbusters on the big screen, and Pokemon GO ruling summer gameplay, putting a new spin on something from the past has taken the world by storm. At AddThis, we’ve coined this “nostalgiajacking.”
Last Tuesday, Instagram announced its newest feature: Instagram Stories. Like Snapchat Stories, Instagram’s new feature allows users to post photos and videos that disappear after 24-hours.
If you’re a brand or marketer, you’re probably asking yourself 1) how Instagram Stories works, 2) how it’s different than Snapchat Stories, and 3) where you should be investing your time. Or maybe you’re just freaking out over having to create additional content for your social channels.
By now you’ve probably heard of Pokémon GO. It’s the Pokémon mobile gaming app that has skyrocketed in popularity, currently available in the US, New Zealand, Japan, Australia, and now Germany. It has now surpassed Tinder’s active userbase, taking only took two days after it launched to be downloaded on 5% of all US Android devices (more than double the number of Tinder installs). Pokémon GO is now on pace to surpass Twitter for active users.
These days, a popular complaint is the number of unread emails we all have lurking in our inboxes. When emailing subscribers to your email marketing list, it’s all-too-easy to get lost in their inbox.
The success of your company website or blog depends on a steady stream of content that will keep your readers engaged. We know: it’s hard to crank out high-quality, engaging blog content day after day. All too often, you run out of ideas and when that happens, where do you turn?
As a marketer, you’ve probably put a lot of thought and time into building your email list. Growing your subscribers to the highest number possible seems like the best goal to many. But what if we told you that a big number isn’t everything?
The new “Facebook Reactions” have been public for just over a month and both customers and brands are still trying getting used to the new options.
We’ve all got those tasks for our business that we keep putting off: those things that aren’t necessarily revenue generators, and so they keep getting shoved to the bottom of the list. But when it comes to social media, if you don’t keep up with your profile and content maintenance, it’s going to show — and your social media engagement can suffer as a result.