People who like your brand’s page on Facebook are more inclined to buy your product. But how do you get them to like your page in the first place–and to like your content online? You beat out Facebook’s popularity contest known as the Edgerank Algorithm.
If you’re not leveraging Instagram, then you’re missing out. With over 400 million users spanning across the globe, Instagram is an excellent place to begin building an online community.
While eye-catching web design and quirky content often works to reel web visitors in, it’s not always enough to get them to stick around or drive conversions.
In our “Web Design Trends: What to Embrace and Avoid in 2016” webinar, Tom Osbourne, VP of Design at Viget, covers all of the major design elements you should add to your toolkit this year, whether you’re working on a website redesign or creating wireframes from scratch.
This Valentine’s Day, why not shower your customers with love? It’s a great way to make them feel appreciated, and to boost your brand loyalty.
With Valentine’s Day less than a month away, marketers are busy rolling out ad campaigns to reach shoppers looking for the perfect gift. Make sure your programmatic campaigns reach the right audiences this Valentine’s Day with AddThis audience segments.
Super Bowl 50 is right around the corner, which means digital marketers are busy setting up campaigns to increase sales and brand awareness. To ensure you’re reaching the right audiences, we’ve put together Super Bowl segments that you can use to drive successful programmatic campaigns. Here’s a look at some of our segments:
At AddThis, testing is a huge part of our decision making for marketing, product enhancements, and more. Whether it’s a call-to-action for landing pages or email subject lines, we take a data driven approach to almost everything we do. That’s why at the end of Q3 last year, when we saw a drop in our social media performance, we stepped on the gas with what we were testing. After we saw a significant increase in growth, we decided it was only right to share what we learned!
As 2015 comes to a close, we wanted to take a moment and look back at some of the top online trends from the year. With data processed from 1 trillion global pageviews and more than 2 billion Internet users (yup, that’s “trillion” with a “t” and “billion” with a “b”), AddThis has some awesome insights into online behavior from the past 12 months.
The holiday season is here, and that means marketers are rolling out digital ad campaigns to increase sales. With so much competition out there, you might be wondering how you’re going to capture those last minute holiday shoppers — especially if you have a limited budget.
For many marketers, email is a high-priority channel, especially around the holidays. In fact, Econsultancy recently reported that email drove a quarter of the traffic that resulted in this year’s Black Friday sales. So, how do you make sure your emails convert? Personalization.